Senior Marketing Manager

7 days ago

Telford, Telford and Wrekin, United Kingdom The Digital Type Full time
About the Role:

We are seeking a highly motivated and experienced Senior Marketing Manager to join our team at The Digital Type. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive CRM strategy that drives business growth and customer engagement.

Key Responsibilities:
  • Work closely with the Marketing Director to implement the annual marketing plan and align CRM initiatives with broader business goals.
  • Communicate CRM strategies and results to stakeholders at all levels, ensuring seamless collaboration across departments.
  • Implement a full-stack marketing approach from acquisition to maximising customer value throughout the lifecycle, leveraging data-driven insights to inform marketing decisions.
  • Collaborate with cross-functional teams to develop and execute multi-channel marketing campaigns, including email, social media, and content marketing.
  • Manage end-to-end campaign execution, including planning, creative development, deployment, and analysis, to ensure optimal ROI.
  • Deliver best practice marketing email campaigns from creating content, templates, and mailing lists through to sending and tracking engagement and incremental spend.
  • Manage the content strategy, working alongside sales, training, product, and PR agencies to create engaging content delivered across comms, including video, blogs, white papers, and events.
  • Assist agencies with delivering our social media plan across various platforms, inputting new ideas, product recommendations, and stories to grow followers, likes, and reshares.
  • Support the Police and Commercial Team with sales and marketing requirements, including event support, social media requirements, ad hoc design requests, and sales presentations.
  • Manage and update the company websites, including creating optimised landing pages to support marketing and product campaigns.
  • Oversee the image library, marketing plans, trade advertising, and marketing activity, ensuring these remain up to date.
Requirements:
  • A B2B or B2B2C background with 5+ years' experience in marketing and CRM strategy.
  • Hands-on experience with Hubspot or other marketing automation platforms, including Pardot, Salesforce, or Dynamics.
  • Highly motivated with a start-up mentality, resourceful, and tenacious, with excellent interpersonal skills.
  • Experience managing external agencies and collaborating with cross-functional teams.
  • A proven background in campaign management, including best practice within email marketing automation.
  • Highly numerical with excellent copywriting skills and attention to detail.
  • Experience creating landing pages and updating website content (WordPress).
  • Creative with an eye for design, experience using InDesign and editing video tools preferred but not essential.
What You'll Get in Return:
  • A competitive salary.
  • Westfield Health Membership.
  • Pension Scheme.
  • Learning and development opportunities.
  • Hybrid and flexible working.
  • A supportive leadership team who will allow you to be autonomous.

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