Senior Marketing Manager
2 months ago
We are seeking a highly skilled Senior Marketing Manager to join our team at The Digital Type. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive CRM strategy that drives business growth and customer engagement.
Key Responsibilities:
- Work closely with our Marketing Director to implement a annual marketing plan that aligns with our business objectives.
- Collaborate with cross-functional teams to develop and execute multi-channel marketing campaigns that maximize customer lifetime value.
- Manage end-to-end campaign execution, including planning, creative development, deployment, and analysis.
- Develop and implement a full-stack marketing approach from acquisition to maximising customer value throughout the lifecycle.
- Assist in the development of a content strategy that supports our sales teams with data-led account-based marketing activity.
- Manage and update our company websites, including creating optimised landing pages to support marketing and product campaigns.
- Oversee the image library, marketing plans, trade advertising, and marketing activity ensuring these remain up to date.
- Hands-on experience with CRM platforms, including Hubspot, Pardot, Salesforce, or Dynamics.
- A proven background in campaign management, including best practice within email marketing automation.
- Experience creating landing pages and updating website content (WordPress).
- Creative with an eye for design, experience using InDesign and editing video tools preferred but not essential.
What We Offer:
- A competitive salary
- Westfield Health Membership
- Pension Scheme
- Learning and development opportunities
- Hybrid and flexible working
- A supportive leadership team who will allow you to be autonomous.
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Telford, Telford and Wrekin, United Kingdom The Digital Type Full time{"title": "Senior Marketing Manager", "description": "Job OverviewWe are seeking a highly skilled Senior Marketing Manager to join our team at The Digital Type. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive CRM strategy that drives business growth and customer value.With a strong background...
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Telford, Telford and Wrekin, United Kingdom The Digital Type Full time{"title": "Senior Marketing Manager", "description": "Job OverviewWe are seeking a highly skilled Senior Marketing Manager to join our team at The Digital Type. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive CRM strategy that drives business growth and customer value.With a strong background...
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