Senior Marketing Manager
6 days ago
We are a leading provider of competency and training solutions across various sectors, including regulatory and compliance-driven industries. Our mission is to protect people and develop organizations through innovative training programs.
Job DescriptionSenior Marketing Manager - CRM Lead
We are seeking an experienced Senior Marketing Manager to lead our CRM strategy and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive CRM plan that aligns with our business objectives.
Key Responsibilities:
- Develop and implement a CRM strategy that maximizes customer lifetime value
- Oversee all touchpoints from acquisition to retention, including website, email, and social media
- Collaborate with cross-functional teams to develop and execute multi-channel marketing campaigns
- Manage end-to-end campaign execution, including planning, creative development, deployment, and analysis
- Deliver best practice marketing email campaigns and manage the content strategy
- Assist agencies with delivering our social media plan and support the sales and marketing requirements
- Manage and update the company websites and oversee the image library and marketing plans
Requirements:
- Hands-on experience with Hubspot or similar CRM platforms
- Proven background in campaign management and email marketing automation
- Experience creating landing pages and updating website content
- Creative with an eye for design and experience using InDesign and editing video tools
What We Offer:
- Competitive salary
- Pension Scheme
- Learning and development opportunities
- Hybrid and flexible working
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