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Senior CRM Marketing Strategist

3 months ago

West End of London, Greater London, United Kingdom E Next Full time
Position Overview

At E.ON Next, we are dedicated to fostering a sustainable future through innovative energy solutions. We are seeking a passionate and experienced CRM Marketing professional to spearhead our commercial CRM initiatives within our in-house Marketing team.

Key Responsibilities:

  • Formulate comprehensive CRM strategies aligned with commercial objectives.
  • Translate business goals into actionable KPIs.
  • Develop targeted audience segmentation and messaging frameworks.
  • Collaborate closely with e-commerce and digital teams to enhance customer journey and conversion rates.
  • Maintain strong relationships with business stakeholders to ensure performance accountability.
  • Utilize CRM strategies to elevate brand perception and customer engagement.
  • Oversee performance metrics across all campaigns, providing insights and optimization recommendations.
  • Encourage the CRM campaign team to fully leverage CRM tools, identifying automation opportunities.
  • Implement quality control frameworks for all CRM communications.
  • Act as a brand steward for all CRM-related messaging.
  • Engage with customer service teams to gather insights and assess the impact of CRM initiatives.
  • Manage and mentor the CRM campaign team, supporting their professional growth.
  • Foster collaboration across the CRM team to enhance synergy and knowledge sharing.
  • Prioritize initiatives and manage team workload effectively.
  • Facilitate meetings to ensure timely delivery of campaigns and remove potential obstacles.
  • Approve campaign briefs and outputs.
  • Report performance metrics to relevant stakeholders.

Qualifications:

  • Experience in the energy sector is advantageous.
  • Background in managing start-up brands or sub-brands is beneficial.
  • Minimum of 1 year in a team management role.
  • Proven ability to develop and execute CRM strategies, including campaign and customer journey planning.
  • Experience in performance-driven marketing campaigns.
  • Strong operational skills with the capacity to manage multiple stakeholders.
  • Familiarity with automated marketing software solutions.
  • Data-driven mindset to enhance campaign performance.
  • Adaptability to changing priorities in a fast-paced environment.
  • Consistency in implementing brand tone of voice.
  • Creative problem-solving skills and a willingness to innovate.
  • Ability to work independently.

Preferred Attributes:

  • Proactive approach to identifying opportunities and solving problems.
  • Initiative to explore and expand the role.
  • Desire to thrive in a dynamic growth culture.
  • Exceptional organizational skills and attention to detail.

Additional Information:

  • We are committed to equal opportunities and promoting a diverse and inclusive workplace.
  • Flexible working arrangements are available to accommodate various needs.
  • We offer a comprehensive benefits package, including a competitive salary and generous leave policies.

At E.ON Next, we believe in empowering our employees to bring their best selves to work, fostering a culture of collaboration and innovation.