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Ecommerce Marketing Strategist

2 months ago

London, Greater London, United Kingdom Worldpay Full time
About the Role

We are seeking a highly skilled Senior Ecommerce Marketing Manager to join our Global SMB Marketing team at Worldpay. As a key member of our team, you will be responsible for developing and executing revenue-generating marketing strategies for our strategic solutions, including Worldpay Ecommerce and Worldpay EPOS.

Your primary focus will be on driving customer acquisition, building a developer engagement strategy, and leveraging shopping cart partners and other third parties to meet key business KPIs and metrics tied to revenue performance.

Key Responsibilities
  • Develop and execute comprehensive growth marketing strategies for our strategic solutions portfolio to drive customer acquisition and ensure alignment with commercial objectives.
  • Build and execute growth and performance marketing strategies for Worldpay Ecommerce, acquiring high-volumes of online small businesses directly and through third parties, including developers, shopping carts, and other commercial partners.
  • Build the Worldpay Ecommerce narrative within the developer community, define the developer online experience, and create a developer engagement strategy to drive exponential sales growth.
  • Identify and leverage relationships with third parties and shopping cart partners to drive marketing and revenue opportunities for Worldpay Ecommerce.
  • Plan and execute revenue-generating campaigns for our other strategic solutions, including Worldpay EPOS, to meet and exceed business goals.
  • Leverage our in-house digital, creative, marketing automation, and media teams to build creative and engaging lead generation campaigns that resonate with target audiences.
  • Create a buzz and buy-in around our marketing initiatives, being a champion for our strategic solutions portfolio that delivers commercial results.
  • Work closely with wider business stakeholders and Go-To-Market teams to ensure our messaging and creative assets convey the value proposition and are compelling to viewers.
  • Utilize analytics and data insights to drive marketing initiatives, optimize lead-to-board funnels, and measure impact.
  • Understand, manage, and report on all strategic solution marketing-related KPIs through dashboards and reports, ensuring our marketing efforts are delivering ROI.
  • Drive a culture of continuous learning and improvement, driving commercial results.
  • Communicate and present the performance of our strategic solutions marketing initiatives to marketing leaders, commercial leaders, executive management, and other key business stakeholders.
  • Monitor and feedback on competitor marketing activities to ensure Worldpay remains ahead in the ecommerce and EPOS market.
Requirements
  • 5+ years of experience in a results-focused ecommerce marketing role, with a proven track record of successfully building marketing strategies to launch and penetrate high-profile strategic solutions into the market.
  • Deep understanding and hands-on marketing experience targeting different audiences within the ecommerce ecosystem, including online businesses, developers, and shopping cart partners, to generate successful commercial opportunities at scale.
  • Excellent verbal and written communication skills to create messaging that resonates with target audiences, including technical and non-technical business owners, as well as developers.
  • A can-do attitude with a passion to accelerate marketing activities to market.
  • Strong analytical skills with expertise in data-driven marketing and decision-making.
  • Creative, proactive, self-starter, and a problem solver.
  • Proven ability to work collaboratively with cross-functional teams and build strong relationships.
  • Bachelor's degree in Marketing or Business, advanced degree a plus.
What We Offer
  • A competitive salary and benefits package.
  • Time to support charities and give back to your community.
  • Parental leave policy.
  • Global recognition platform.
  • Virgin Pulse access.
  • Global employee assistance program.
Our Values
  • Curious. Humble. Creative. We ask the right questions, listen and learn to get better every day. We simplify the complex and are always looking to create a bigger impact for our colleagues and customers.
  • Empowered. Accountable. Dynamic. We stay agile, using our initiative, taking calculated risks to progress. Never standing still, never settling, we work at pace to achieve our goals. We champion our ideas and stay flexible to make them happen. We know that every action adds up.
  • Determined. Inclusive. Open. Unlocking potential means working as one global community. Our work spans borders, and we stay united by our purpose. We collaborate, always encouraging others to perform at their best, welcoming new perspectives.