Campaign and Communications Manager
1 day ago
We are seeking a highly skilled and experienced Campaign and Communications Manager to join our team at Legal & General. As a key member of our marketing function, you will be responsible for developing and delivering member communication materials and engagement campaigns that support workplace members and schemes through the end-to-end member lifecycle.
Key Responsibilities- Develop and deliver member communication materials and engagement campaigns that drive the best member outcomes and meet commercial needs of the Workplace business and wider division.
- Use Member Insight and data analytics to iterate and improve the communications and campaigns, maximising the impact of the activity.
- Design and deliver campaigns and communications that support the contact and engagement strategies for members, working efficiently and within budget and timescales, observing brand guidelines and Tone of Voice to ensure customer centricity at all times, and alignment to L&G's Customer Experience and Treating Customers Fairly Policy.
- Work with agencies and third-party suppliers to deliver materials and ensure that they are delivering to brief and to budget to meet commercial and business targets.
- Ensure appropriate tracking and reporting is in place to enable us to collate, analyse and interpret campaign management information and insight, to maximise the effectiveness of communications and campaigns, driving best member and financial outcomes.
- Utilising customer/member insight, analytics and data, reviewing feedback and improving activities undertaken to create effective communications that deliver our key messages and support commercial objectives.
- Implement campaign and communication creation, across all appropriate channels and within tight timeframes, with robust test and learn activity to learn and evolve the campaigns to maximise their impact.
- Build effective relationships with key stakeholders, both internally and externally by working collaboratively, to leverage expertise and understand requirements.
- Work within our appropriate risk and compliance framework and demonstrate the key behaviours of a professional, supportive and engaging marketing function, to ensure communications and campaign activity adheres to Group risk framework.
- IT skills – excellent working knowledge of Microsoft Office and other relevant software packages.
- Experience of designing & delivering consumer facing communications plans.
- Experience of working with creative agencies and providing appropriate briefing, management, and creative evaluation.
- Experience of working in a marketing function or creative agency.
- Preferably considerable experience of working within a financial services organisation or financial services clients.
At Legal & General, we offer a competitive package that looks after all the things that are important to you. This includes the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes, generous pension contribution, life assurance, private medical insurance, and at least 25 days holiday, plus public holidays, 26 days after 2 years' service. There's also the option to buy and sell holiday, competitive family leave, and participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice. We also offer many discounts on our own products and at a range of high street stores and online.
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