Digital Marketing Executive

4 days ago


Leicester, Leicester, United Kingdom Carter Murray Full time
About the Role

We are seeking a highly skilled Digital Marketing Executive to join our team at Carter Murray. As a key member of our marketing team, you will be responsible for leading the Performance Marketing and analytics activity.

Key Responsibilities
  • Analyze PPC campaign performance to identify opportunities for improved efficiency and effectiveness.
  • Test and optimize various website and campaign elements, including customer buying journeys, landing pages, and PPC ad copy.
  • Assist in implementing tracking enhancements across websites using GTM optimizations and data layer ingestion.
  • Segment customer and prospect data to gain insights into behavior and preferences.
  • Develop personas and audience profiles to guide targeted marketing efforts.
  • Utilize data visualization tools to present data clearly and actionably.
  • Translate complex data into easy-to-understand visuals for non-technical stakeholders.
  • Collect, analyze, and interpret marketing data to identify trends, patterns, and optimization opportunities.
  • Use statistical and analytical tools to extract insights from large datasets.
  • Communicate complex data findings clearly and recommend actionable insights.
Requirements
  • Proficient in Google Analytics (GA4) is essential ideally gained in a B2C E-commerce environment
  • Confident using Tag Manager and Looker Studio
  • Experience with CRM software management such as Salesforce, Hubspot, Pipedrive
  • Some experience in PPC helpful
  • Proven track record in marketing analysis and presenting compelling insights from complex datasets for various audiences, ideally including senior leadership.
  • Experience with automated marketing tools
  • Proficiency in data analysis and presenting compelling insights from complex datasets for various audiences, including senior leadership.
  • Expertise with marketing analytics tools and platforms.


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