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Paid Search Strategist

2 months ago

Crawley, West Sussex, United Kingdom Rentokil Initial Full time
About the Role

The Paid Search Specialist will play a crucial role in driving the success of our digital marketing efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive paid search strategy that aligns with our business objectives.

Key Responsibilities
  • Collaborate with the Paid Media Manager to implement our paid media strategy and optimize campaign performance.
  • Provide expert guidance and support to our markets on paid search optimization strategies and best practices.
  • Contribute to the development of strategies and plans to enhance and maximize the global ROI of our paid media efforts.
  • Execute paid search conversion rate tests, collect performance data, and utilize insights to drive optimization activities in global markets.
  • Develop and maintain best practice documents and guides to share with markets.
  • Stay up-to-date with the latest Google product betas and integrate successful ones into our best practices.
  • Maintain strong relationships with markets, keeping them informed of campaign progress and success.
  • Monitor, analyze, and provide detailed reports and recommendations on paid media performance for markets, including audits and ROI analysis.
  • Investigate account and agency issues and identify best-practice resolutions.
  • Support Quality Score improvements across accounts.
  • Share paid search insights with the SEO team and other digital channels.
  • Use organic search insights to inform paid search strategies.
  • Set up and manage accounts or campaigns as needed to drive acquisition.
  • Lead the creation, development, and management of paid landing pages, collaborating with UX/CRO to test new features and implement proven features on the main website.
  • Assist with expanding into other paid marketing channels, such as Paid Social, Local Service Ads, Display, and Video advertising.
Requirements
  • Google Ads Specialist certification
  • Minimum 3 years of experience in paid search marketing
  • Experience with Lookerstudio, budget management, and working for an agency
  • Minimum 12 months of experience in Google Ads Paid Search
  • Google Ads Certified
  • Google Ads Interface and Editor experience
  • Experience with analysis and reporting
What We Offer
  • Competitive salary
  • Hybrid working arrangement
  • Rentokil Initial Reward Scheme
  • 23 days' holiday, plus 8 bank holidays
  • Employee Assistance Programme
  • Death-in-Service Benefit
  • Free parking
  • Bonus Scheme
  • Healthcare
  • Pension
Equal Opportunities

Rentokil Initial is an equal opportunities employer and welcomes applications from individuals from all walks of life. We believe that everyone, regardless of age, gender, gender identity, gender expression, ethnicity, sexual orientation, disabilities, religion, or beliefs, has the potential to thrive and contribute.

We strive to create an inclusive environment where everyone can be their authentic selves and feel a sense of belonging. If you have any individual requirements or preferences, please do not hesitate to communicate them to us during the recruitment process.