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Integrated Group Account Director
2 months ago
Job Title: Integrated Group Account Director
Job Summary:
We are seeking an experienced Integrated Group Account Director to join our team at air-recruitment. As a key member of our account management team, you will be responsible for leading a portfolio of clients and developing strategic marketing plans to drive business growth.
Key Responsibilities:
Lead a portfolio of clients and develop strategic marketing plans to drive business growth.
Interpret business challenges and marketing objectives to design marketing strategies that deliver on commercial goals.
Conduct customer and competitor research to develop brand and product value propositions, buyer personas, and messaging.
Create integrated communication plans that are targeted to the needs of the customer, applying in-depth knowledge of B2B marketing tactics.
Manage and execute against tactical plans by briefing and working with specialist teams to deliver high-quality results, on deadline and on budget.
Build client relationships, manage projects, and effectively communicate expectations, plans, and results across the combined agency-client team.
Requirements:
10+ years of B2B integrated marketing experience.
Currently working at GAD level in life science, pharma, med comms agency, or another agency servicing technical sectors.
Previous experience working with clients that operate globally, particularly Europe and US.
A scientific background (e.g. BSc or PhD in a science-related subject) is desirable.
Strong commercial management with a track record of account development/sales/new business pitching.
6.5+ years of team management & development experience.
Good working knowledge of B2B strategy, including customer and competitor research, customer segmentation/buyer persona, messaging development, brand strategy, and tactical comms planning.
Service delivery experience in creative, brand visual identity development, content marketing, paid media, organic social, web design & dev, sales enablement, lead nurturing, inbound, ABM.
Service delivery experience in PR/trade media relations strategy and execution, video production, podcasts, and webinars is desirable.
What We Offer:
Remote working.
Comprehensive benefits package, including private medical insurance, critical illness, income protection, comprehensive wellbeing programme, regular social events, career development planning and support, formal training, and weekly lunch and learn sessions.
A supportive and vibrant team culture.
