Brand Manager

2 days ago


Slough, Slough, United Kingdom British Coatings Federation Full time
Brand Manager - Professional Brands

We are seeking a highly skilled Brand Manager to join our Customer Marketing function, focusing on the professional brands Dulux Trade and Armstead. As a key member of our team, you will be responsible for developing and executing shopper activation strategies that drive business growth and customer engagement.

Key Responsibilities:
  • Develop and implement comprehensive shopper activation strategies that align with overall business objectives and marketing plans.
  • Lead the development, execution, and evaluation of shopper activation campaigns, including in-store promotions, digital engagement, and experiential marketing.
  • Conduct market and shopper insights research to identify trends, opportunities, and areas for improvement.
  • Monitor and analyze the effectiveness of shopper activation activities, using key metrics and data to optimize future campaigns.
  • Oversee relationships with external agencies, vendors, and partners to ensure high-quality execution of activation initiatives.
Requirements:
  • Experience in shopper marketing, trade marketing, or a similar role within the retail or FMCG industry.
  • Strong understanding of shopper behavior, retail environments, and marketing principles.
  • Excellent project management and organizational skills, with the ability to handle multiple projects simultaneously.
  • Strong analytical skills and experience with performance metrics and data analysis.
  • Creative thinker with the ability to innovate and adapt in a fast-paced environment.
  • Proficiency in Microsoft Office Suite and relevant marketing software.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional development and growth.
  • A dynamic and supportive work environment.

We are committed to providing a healthy work-life balance and promoting mental wellbeing. If you are a motivated and experienced professional looking for a new challenge, please apply online via the link below.


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