Head of Marketing for B2B Media Initiatives

4 weeks ago

Sheffield, Sheffield, United Kingdom Awards International Full time

Position Overview

The Marketing Manager will spearhead a dedicated team to execute exceptional multi-channel marketing strategies and optimize high-performing websites for our B2B media and events divisions.

Effective marketing is crucial for retaining current clients and attracting new ones, ensuring that our B2B events and media offerings remain distinctive and lucrative.

The ideal candidate will possess proven expertise in leveraging the marketing mix within the B2B sector—product, pricing, distribution, and promotion—to enhance community engagement and drive sales growth.

This role presents an exciting opportunity for individuals eager to contribute to transformative business outcomes, along with the potential for personal advancement.

The position involves active participation in the company’s leadership team and requires collaboration across all departments to maximize marketing prospects throughout our operations.

Awards International boasts an internal team of marketing project managers, graphic designers, web developers, and editorial, sales, and events professionals.

Company Overview

Founded in 2008, Awards International has established a robust reputation in the B2B awards and customer experience (CX) sector. The organization has historically focused on organizing independent business awards that emphasize customer experience, employee engagement, sustainability, and business excellence.

Registered in the UK, the company operates across various regions, including the UK, UAE, US, EU, Turkey, and Serbia. In 2012, it launched the world’s first specialized CX publication, Customer Experience Magazine.

Currently, Awards International manages 10 awards programs and has developed 2 franchises.

The company’s reputation is built on unique intellectual property and trademarks related to award processes and judging criteria, known for their integrity and fairness, earning high regard among target audiences.

Our immediate goal is to expand the media aspect of the business through Customer Experience Magazine, utilizing our distinctive capabilities to integrate our four business elements: Business Community, Awards IP, Media Platforms, and Software Development.

Key Responsibilities

  • Lead ongoing enhancements in Product, Pricing, Distribution, and Promotion for events and media.
  • Oversee customer research and insights to inform the marketing mix.
  • Design and execute comprehensive marketing plans for events and media.
  • Meet customer acquisition and retention objectives.
  • Direct website development, conversion rate optimization, cross-selling initiatives, user experience improvements, and traffic growth.
  • Supervise a team of marketing project managers and graphic designers.
  • Collaborate closely with the Editor-in-Chief on media content planning and execution.
  • Ensure that all content and digital assets are produced to the highest standards of B2B English.
  • Develop essential components of sales strategies and implement CRM systems.
  • Manage marketing budgets for campaigns and team operations.
  • Lead the recruitment of partners to drive growth.
  • Oversee partner relationships and execute strategic plans.

General Responsibilities

  1. Create customer personas for each awards program, considering factors such as company size, decision-makers, industry, geographical location, needs, and budget.
  2. Analyze customer feedback and behavior.
  3. Conduct competitor analysis regarding categories, pricing, event formats, locations, and venues.
  4. Based on insights from customer feedback and competitor analysis, propose themes, categories, and pricing for awards/events.
  5. Develop marketing campaigns that resonate with and engage target customer personas.
  6. Provide briefs to Marketing Project Managers for newsletter content creation.
  7. Draft content for various promotional materials.
  8. Collaborate with events and editorial teams to create event agendas.
  9. Work closely with the sales team to secure speakers for events.
  10. Be open to hosting events and conducting interviews with customers in both online and in-person formats.
  11. Establish digital marketing campaigns across owned, shared, and paid media, utilizing tools to optimize our websites for search and increase traffic.
  12. Set performance targets for the marketing team that align with sales objectives, including lead generation, conversion rates, and social media engagement.
  13. Oversee the structure and content of awards websites, ensuring clarity of value propositions for entrants, judges, and sponsors.
  14. Manage a team of graphic designers, providing briefs for the creation of graphics for websites, social media, and email campaigns.
  15. Lead the marketing project managers to execute successful marketing initiatives.
  16. Report directly to the COO of the organization.

Technical Requirements

  1. A sophisticated understanding of SEO to maximize content benefits for websites and campaigns.
  2. A high level of proficiency in digital campaigns, user experience, and Google Analytics.

General Attributes

  1. Strong leadership capabilities.
  2. Knowledge and understanding of organizational change.
  3. Experience working directly with content management systems.
  4. Excellent interpersonal skills and a high degree of empathy.
  5. Ability to work with diverse and remote teams.
  6. Exceptional communication skills.

Additional Experience and Requirements

  1. A minimum of 10 years in a marketing management role within events and media.
  2. At least 5 years of experience in the B2B sector.
  3. Remote role based in the UK.
  4. Willingness to travel for business to attend events in various countries.

Interview Process

  1. Applicants should submit a concise CV and a cover letter outlining their qualifications.
  2. The interview process will consist of two stages, which may include in-person and online formats, focusing on competency-based assessments.
  3. The start date is flexible and will be discussed during the interview.

Salary and Benefits

  1. Starting salary of £45,000.
  2. Comprehensive personal medical insurance.
  3. Incentive-based company bonus system.
  4. Company pension plan.
  5. Reimbursement for business expenses.
  6. Flexible working arrangements from home.
  7. Equipment allowance for remote work.
  8. Subscription to hot desking facilities.

  • Senior Marketing Strategist for B2B Initiatives

    4 weeks ago

    Sheffield, Sheffield, United Kingdom Awards International Full time

    Position OverviewThe Marketing Manager is responsible for spearheading a team dedicated to executing exceptional multi-channel marketing initiatives and optimizing high-performance websites for our B2B media and events divisions.Effective marketing strategies are crucial for maintaining current clientele and attracting new customers, ensuring that our B2B...

  • Senior Marketing Manager for B2B Events

    4 weeks ago

    Sheffield, Sheffield, United Kingdom Awards International Full time

    Position OverviewThe Marketing Manager will spearhead a dedicated team to execute exceptional multi-channel marketing strategies and develop high-performing websites for our B2B media and events divisions.Effective marketing is crucial for retaining current clients and attracting new ones, ensuring that our B2B events and media offerings remain distinctive...

  • Performance Marketing Strategist

    23 hours ago

    Sheffield, Sheffield, United Kingdom SAVVY MEDIA & DIGITAL RECRUITMENT Full time

    Up to £50k salaryFully Remote - 4 day working weekSavvy Media & Digital Recruitment is working with a leading B2B tech publisher to find a Performance Marketing Manager to join their marketing team. You will be working with prominent names in the tech industry on a variety of exciting campaigns.Your role will be to drive pipeline acquisition and boost...

  • Performance Marketing Strategist

    20 hours ago

    Sheffield, Sheffield, United Kingdom SAVVY MEDIA & DIGITAL RECRUITMENT Full time

    Up to £50k salaryFully Remote - 4 day working weekSavvy Media & Digital Recruitment is working with a leading B2B tech publisher to find a Performance Marketing Manager to join their marketing team. You will be working with prominent names in the tech industry on a variety of exciting campaigns.Your role will be to drive pipeline acquisition and boost...

  • Lead Social Media Strategist

    4 weeks ago

    Sheffield, Sheffield, United Kingdom ThePlaceToBe Full time

    Position OverviewLead Social Media StrategistLocation: HybridSalary: £34,000 - £37,000 DOEThePlaceToBe is thrilled to collaborate with a regional branding firm to enhance their current service portfolio. As they embark on this exciting growth phase, they seek to establish a robust social media footprint, beginning with the recruitment of a seasoned Social...

  • Lead Social Media Strategist

    4 weeks ago

    Sheffield, Sheffield, United Kingdom ThePlaceToBe Full time

    Position OverviewLead Social Media StrategistLocation: HybridSalary: £34,000 - £37,000 DOEThePlaceToBe is thrilled to collaborate with a regional branding firm to enhance their current service portfolio. As they embark on this exciting growth phase, they are seeking to establish a robust social media footprint, beginning with the recruitment of a seasoned...

  • Marketing Director

    1 week ago

    Sheffield, Sheffield, United Kingdom UniHomes Full time

    About UniHomesUniHomes is a leading student property search and comparison portal and shared utilities provider. We offer a cutting-edge utility management service, taking the hassle out of shared bills for students. We currently operate in over 50 university locations nationwide, helping thousands of students find their ideal properties.A progressive...

  • Marketing Director

    6 days ago

    Sheffield, Sheffield, United Kingdom UniHomes Full time

    About UniHomesUniHomes is a leading student property search and comparison portal and shared utilities provider. We offer a cutting-edge utility management service, taking the hassle out of shared bills for students. We currently operate in over 50 university locations nationwide, helping thousands of students find their ideal properties.A progressive...

  • Growth Marketing Specialist

    1 week ago

    Sheffield, Sheffield, United Kingdom UniHomes Full time

    About UniHomesUniHomes is a leading student property search and comparison portal and shared utilities provider. We offer a cutting-edge utility management service, taking the hassle out of shared bills for students. We currently operate in over 50 university locations nationwide, helping thousands of students find their ideal properties.A progressive...

  • Growth Marketing Specialist

    6 days ago

    Sheffield, Sheffield, United Kingdom UniHomes Full time

    About UniHomesUniHomes is a leading student property search and comparison portal and shared utilities provider. We offer a cutting-edge utility management service, taking the hassle out of shared bills for students. We currently operate in over 50 university locations nationwide, helping thousands of students find their ideal properties.A progressive...

  • Marketing Director

    2 hours ago

    Sheffield, Sheffield, United Kingdom UniHomes Full time

    About UniHomesWe are a leading student property search and comparison portal and shared utilities provider. Our cutting-edge utility management service takes the hassle out of shared bills for students, operating in over 50 university locations nationwide and helping thousands of students find their ideal properties.A progressive SME, we are passionate about...

  • Marketing Director

    32 minutes ago

    Sheffield, Sheffield, United Kingdom UniHomes Full time

    About UniHomesWe are a leading student property search and comparison portal and shared utilities provider. Our cutting-edge utility management service takes the hassle out of shared bills for students, operating in over 50 university locations nationwide and helping thousands of students find their ideal properties.A progressive SME, we are passionate about...

  • New Business Account Executive

    4 weeks ago

    Sheffield, Sheffield, United Kingdom Educations Media Group Full time

    As a New Business Account Executive at Educations Media Group, your main focus will be to generate new sales opportunities by proactively engaging with potential clients. This role requires building and maintaining relationships with prospective customers to identify their needs and provide suitable solutions from our diverse range of services. Key...

  • New Business Account Executive

    6 days ago

    Sheffield, Sheffield, United Kingdom Educations Media Group Full time

    As a New Business Account Executive at Educations Media Group, your main focus will be to generate new sales opportunities by proactively engaging with potential clients. This role requires building and maintaining relationships with prospective customers to identify their needs and provide suitable solutions from our diverse range of services. Key...

  • Content Marketing Specialist

    4 days ago

    Sheffield, Sheffield, United Kingdom Digital Media Partner Full time

    About the RoleWe are seeking a highly skilled and experienced Content Marketing Specialist to join our team at Digital Media Partner. As a key member of our marketing team, you will be responsible for developing and implementing effective content marketing strategies to drive business growth and engagement.Key ResponsibilitiesDevelop and execute content...

  • Content Marketing Specialist

    4 days ago

    Sheffield, Sheffield, United Kingdom Digital Media Partner Full time

    About the RoleWe are seeking a highly skilled and experienced Content Marketing Specialist to join our team at Digital Media Partner. As a key member of our marketing team, you will be responsible for developing and implementing effective content marketing strategies to drive business growth and engagement.Key ResponsibilitiesDevelop and execute content...

  • Social Media Marketing Specialist

    1 week ago

    Sheffield, Sheffield, United Kingdom Ask Recruiting Limited Full time

    About the Role:We are seeking a highly skilled and experienced E-Commerce and Social Media Marketing Assistant to join our team at Ask Recruiting Limited. As a key member of our sales and marketing team, you will play a vital role in driving our e-commerce sales and marketing efforts, providing exceptional customer service, and supporting our business...

  • Social Media Marketing Specialist

    6 days ago

    Sheffield, Sheffield, United Kingdom Ask Recruiting Limited Full time

    About the Role:We are seeking a highly skilled and experienced E-Commerce and Social Media Marketing Assistant to join our team at Ask Recruiting Limited. As a key member of our sales and marketing team, you will play a vital role in driving our e-commerce sales and marketing efforts, providing exceptional customer service, and supporting our business...

  • New Business Account Executive

    4 weeks ago

    Sheffield, Sheffield, United Kingdom Educations Media Group Full time

    As a New Business Account Executive at Educations Media Group, your main objective is to generate new sales by proactively engaging with potential client prospects. This role involves establishing and cultivating relationships with prospective clients to comprehend their requirements and provide suitable solutions from the offerings of Educations Media...

  • New Business Account Executive

    6 days ago

    Sheffield, Sheffield, United Kingdom Educations Media Group Full time

    As a New Business Account Executive at Educations Media Group, your main objective is to generate new sales by proactively engaging with potential client prospects. This role involves establishing and cultivating relationships with prospective clients to comprehend their requirements and provide suitable solutions from the offerings of Educations Media...