Marketing Director

2 months ago

Sheffield, Sheffield, United Kingdom UniHomes Full time
About UniHomes

We are a leading student property search and comparison portal and shared utilities provider. Our cutting-edge utility management service takes the hassle out of shared bills for students, operating in over 50 university locations nationwide and helping thousands of students find their ideal properties.

A progressive SME, we are passionate about developing our technology and products to amplify the student rental market. With a continued growth trajectory, we have huge ambitions for the future, making this an exciting time to join our team.

The Role

We are seeking a commercially savvy and performance-driven Marketing Manager to head up our B2B growth marketing team. Reporting to the Head of Marketing and responsible for a Marketing Executive, you will take full ownership of the B2B marketing function, playing a pivotal role in supporting our business's growth ambitions.

Working closely with the wider marketing and sales teams, you will design, implement, and help deliver all B2B activities, including demand generation, account-based marketing, and sales enablement strategies, with a key emphasis on attracting, nurturing, and retaining B2B clients.

This is a key role as we embark on an accelerated growth journey to revolutionise the bills-included student rental market for letting agent clients who advertise their student properties with all bills included on our UniHomes website.

Key Responsibilities
  • Design and implement growth marketing strategies for our B2B offering.
  • Collaborate with the Head of Marketing to build a performance-driven B2B function.
  • Work closely with the B2C Marketing Manager to develop integrated campaigns for our student and agent customers.
  • Coach, manage, and mentor the B2B marketing executive.
  • Collaborate with wider teams to identify and pursue growth opportunities in new and existing territories.
  • Provide hands-on support in delivering key marketing campaigns alongside the B2B marketing executive.
  • Project manage campaigns across the entire marketing mix and maintain strategic relationships with stakeholders.
  • Develop client-specific content to enhance relationships and services we provide.
  • Plan and execute marketing campaigns, analyse metrics, and provide detailed performance reports with recommendations.
  • Manage assigned areas of the annual marketing budget.
  • Stay up to date with market trends and competitors.
  • Come up with creative ways to generate new business and customer leads.
  • Foster and enhance existing client relationships through innovative strategies.
Requirements
  • CIM Postgraduate degree (or equivalent).
  • Minimum 5 years of B2B marketing management experience.
  • Passionate about leveraging marketing to build a company brand and achieve success.
  • Experience in designing and delivering multi-channel performance marketing campaigns.
  • Budget management skills.
  • Proficient in marketing automation and CRM tools.
  • Track record in campaign performance reporting.
  • Proven ability in building strong relationships.
  • Excellent written and verbal communication skills with a keen eye for detail.
  • Outstanding organisational skills.
  • Experience in people management.
  • Positive energy with a solution-focused mindset, and a collaborative and committed team player.
What We Offer

With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture.

Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee of the month award, refer a friend scheme, staff discounts, mental health and financial support, and company social events.

Salary: £40,000 - £45,000 DOE

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