Marketing Director

3 weeks ago


Sheffield, Sheffield, United Kingdom Willcox Matthews Ltd Full time £50,000
Marketing Manager Job Description

At Willcox Matthews Ltd, we're seeking a highly skilled Marketing Manager to drive the strategic direction and execution of marketing initiatives within our multinational manufacturing organisation. As a key member of our team, you'll be responsible for leveraging market research, brand management, and digital marketing strategies to enhance our market presence, engage target customers, and drive revenue growth.

Key Responsibilities:

• Conduct comprehensive market research to identify trends, competitive landscape, and customer needs.

• Analyse market data and generate actionable insights to inform marketing strategies and business decisions.

• Collaborate with sales and product teams to align marketing strategies with customer needs and business goals.

• Oversee the development and implementation of brand strategies to ensure consistency and alignment with organisational objectives.

• Manage brand positioning, messaging, and visual identity across all channels and touchpoints.

• Ensure brand integrity and coherence in all marketing materials and communications.

• Develop and execute digital marketing strategies, including website management, social media, SEO, and email outreach.

• Optimise the company's online presence through effective SEO practices and content management.

• Manage and grow social media channels, creating engaging content and analysing performance metrics.

• Implement and oversee email marketing campaigns, ensuring target outreach and effective communication with prospects and customers.

• Plan and execute promotional campaigns and advertising strategies to drive brand awareness and generate leads.

• Coordinate with external agencies and partners to create and deliver impactful advertising materials and campaigns.

• Measure and analyse the effectiveness of promotional activities and advertising spend, adjusting strategies as needed to maximise ROI.
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