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Media Campaign Manager, EMEA

2 months ago

StainesuponThames, Surrey, United Kingdom ServiceNow Full time
Job Summary

We are seeking a highly skilled Media Campaign Manager to drive the execution of our EMEA activities across UK, Germany, and France. The ideal candidate will have a proven track record of managing cross-channel media programs to increase awareness of tech brands.

Key Responsibilities
  • Support complex, cross-channel media campaigns in EMEA that deliver on business goals and KPIs, including offline and online tactics such as TV, events, and digital channels.
  • Collaborate with agencies, partners, and internal teams to ensure seamless execution of media campaigns.
  • Manage brand awareness campaigns, including building and generating tracking IDs, understanding user journeys, creative and audience mapping, and proper tagging based on specific KPIs and measurement frameworks.
  • Partner with ad operation teams to ensure flawless launch across programmatic, direct, social, and strategic media partners.
  • Project manage custom content with key media content partners and agencies of record, from kick-off to launch and post-campaign reporting.
  • Support development and refinement of cross-functional processes, ensure project timelines are met, and manage team assets and files.
  • Maintain regular cadence of media partner executive summaries to share with internal teams.
  • Collaborate across the Global Brand Media & Sponsorships team to manage annual budget, maintain detailed channel forecasts, and proactively manage deadlines and reporting requirements.
Requirements
  • 5-6+ years of relevant experience in managing cross-channel media programs, with a focus on B2B brand media strategy and planning.
  • Experience working with cross-functional teams and external partners, with a proven ability to build collaborative relationships across a matrixed organization.
  • Experience managing large budgets, from planning, forecasting, pacing, and actualization.
  • Deep understanding of standard media metrics and KPIs used to measure digital campaigns and offline channels.
  • Understanding of ad operations, media reporting processes, media QA, media platform pixels, IAS, and UTMs.
  • Ability to manage competing priorities, multiple tasks, and multiple stakeholders, with a results-driven approach.
  • Passion for metrics and data to influence decisions, with experience using reporting/dashboard tools such as Adobe Analytics and Google Analytics.
What We Offer

ServiceNow is an equal opportunity employer, and we strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete the application process, please contact us for assistance.