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Senior Marketing Director

2 months ago

StokeonTrent, Stoke-on-Trent, United Kingdom IronMarket Talent Full time

Job Title: Senior Marketing Director

Job Summary:

We are seeking a highly experienced Senior Marketing Director to lead our marketing efforts in the UK and EMEA regions. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies to drive brand growth, revenue, and customer engagement.

Key Responsibilities:

  • Develop and Implement Marketing Strategies: Create and execute marketing plans tailored to each region, considering market dynamics, cultural nuances, and business objectives.
  • Collaborate with Cross-Functional Teams: Work closely with sales, product, and customer success teams to align marketing strategies with overall company goals.
  • Market Research and Analysis: Conduct market research and analysis to identify opportunities, customer needs, and competitive landscape.
  • Brand Positioning: Oversee brand positioning and ensure consistency across all marketing channels and regions.
  • Relationship Building: Cultivate and maintain relationships with key partners, stakeholders, and influencers in each region to support marketing objectives and amplify brand visibility.
  • Marketing Budget Management: Develop and manage marketing budgets for each region, allocating resources effectively to achieve strategic objectives within allocated budgetary constraints.
  • Performance Tracking: Conduct ROI analysis and performance tracking to evaluate the effectiveness of marketing initiatives and optimize future investments.
  • Market Analysis: Conduct thorough market analysis to understand consumer behavior, market trends, and competitors across UKI and other key regions.
  • Event Planning: Approve the planning and execution of stand design, layout, product stocking, etc. for exhibitions and industry showcases.

Requirements:

  • Education: Educated to degree standard
  • Marketing Qualification: Relevant marketing qualification
  • Experience: Ideally, you will have a minimum of 10 years of marketing experience, with time spent in a senior leadership role overseeing UKI and/or EMEA regions.
  • Proven Track Record: Proven track record of developing and executing successful marketing strategies in international markets.
  • Skills: Strong understanding of digital marketing, analytics, and CRM tools.
  • Relationship Building: Ability to maintain relationships and influence key partners, stakeholders, and senior management regarding marketing activities.

Company Overview:

We are IronMarket Talent, a leading recruitment agency specializing in marketing and sales talent. We are passionate about helping businesses like yours find the best talent to drive growth and success.