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Paid Search Campaign Manager
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We are seeking a highly skilled Performance Marketing Director to join our team at MetaWin. As a key member of our marketing department, you will be responsible for crafting and executing high-impact paid search campaigns and other performance marketing channels to drive targeted traffic, boost conversions, and maximize ROI across the i-Gaming sector and beyond.
Key Responsibilities- Manage every facet of performance marketing, from campaign strategy and research to ad creation, bid management, and performance analysis.
- Lead a dynamic team of marketing professionals, ensuring their efforts align with overarching business objectives while fostering a collaborative environment to achieve strategic goals.
- Work closely with cross-functional teams, including marketing, content, and analytics, to ensure that all PPC initiatives integrate seamlessly with broader marketing strategies.
- Monitor and adjust campaign settings, ad targeting, and budgets based on performance data and insights.
- Continuously analyze campaign performance, identify areas for improvement, and implement optimization strategies.
- Monitor keyword performance, adjust bids, and manage negative keywords to improve campaign efficiency.
- Identify opportunities for expansion and growth, including new targeting options or ad formats.
- Conduct competitive analysis, monitoring and analyzing competitor PPC campaigns to identify strengths, weaknesses, and opportunities.
- Stay up-to-date with industry trends, emerging platforms, and new PPC features and techniques.
- Implement strategies to stay ahead of competitors and drive innovation in PPC campaigns.
- Work closely with the commercial team to maximize performance.
- Provide regular reports on campaign performance, key metrics, and insights to stakeholders.
- Minimum 5 years of experience required in managing PPC campaigns within the iGaming, crypto, or financial sector.
- Proficiency in using paid media platforms, such as Google Ads, Bing Ads, or social media advertising platforms, ad networks, programmatic, etc.
- Advanced knowledge of Microsoft Excel, Google Sheets, or equivalent.
- Ability to analyze campaign data, draw actionable insights, and make data-driven decisions.
- Creative and strategic mindset.
- Strong written and verbal communication skills to effectively convey campaign performance, recommendations, and results.
- Highly competitive salary reflecting your skills and experience.
- Reward and recognition programs to acknowledge your contributions.
- Free bicycle parking to promote eco-friendly transportation options.
- 20 days of annual leave, in addition to 8 days of bank holiday.
- Free snacks, beer, and soft drinks and a PS5 in the office.
