Marketing Manager ENT and General Surgery

7 days ago

London, Greater London, United Kingdom inomed Neurocare Full time

About inomed Neurocare

inomed Neurocare is a leading international company that develops innovative medical devices and systems for the protection of nerves in order to treat patients precisely. Our company is committed to improving the success of treatment and creating safety for both, doctors and patients.

Job Summary

We are seeking a highly skilled Marketing Manager to join our team at inomed Neurocare. As a Marketing Manager, you will be responsible for the attractive presentation of our company and our innovative products. Your primary goal will be to create a larger customer base and win the trust of our customers.

Key Responsibilities

  • Lead the development and implementation of market definition, value strategy, differentiation, and positioning
  • Carry out user training and education, including OR support
  • Provide global sales organizations with product presentations and application trainings in-house, online, and in operating rooms
  • Support the preparation of education & training programs and marketing collateral
  • Organize and support education & training events
  • Plan and participate in relative industry symposiums, congresses, and events
  • Closely collaborate with users and clinical opinion leaders
  • Manage strategic key opinion leaders and medical societies
  • Develop product and marketing strategies through market observation and close contact with clinical partners
  • Conduct market and competitive analyses
  • Help lead the team in the development and execution of marketing initiatives in product launches
  • Develop effective messaging and marketing programs across ENT, Endocrine & General Surgery customer types that articulate the core value propositions
  • Educate and coach sales representatives on strategic sales & products
  • Support the portfolio strategy by providing commercial input for portfolio and therapeutic area strategies and business plans
  • Collaborate with the Business Leadership team to evaluate opportunities to complement internal assets and optimize portfolio and overall business
  • Collaborate with cross-functional team members and customers (physicians) in technology/product assessments
  • Help identify ways to close the strategic sales portions of designated transactions
  • Partner with sales management to improve strategic sales product penetration
  • Maintain a database of customers, potential customers & partners with routine monitoring to stay abreast of business development opportunities
  • Collaborate with sales partners to lead the creation and execution of well-coordinated commercial strategies and launch plans, embedding customer insights from healthcare providers
  • Help drive the organization to achieve organizational revenue targets

Requirements

  • Bachelor's degree in medical engineering, marketing, business administration, or a relevant field
  • A minimum of 5 years experience in product management, marketing management, sales or a similar role in medical-related industry
  • In-depth knowledge of marketing techniques and best practices
  • Capacity to manage various projects and work to tight deadlines
  • Excellent negotiation and leadership skills
  • People management skills
  • Outstanding written and verbal communication and presentation skills
  • Ability to work remotely or actively in the field
  • Preferably IONM and ENT experience

Work Schedule and Hours

  • Full-Time, Monday – Friday
  • Some Weekends
  • 50% international travel

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