Paid Search Account Director
2 days ago
{"h1": "Paid Search Account Director", "h2": "Join GroupM Nexus", "p": "As a Paid Search Account Director at GroupM Nexus, you will play a pivotal role in driving growth and maximizing ROI for two prominent clients, Xerox and Helly Hansen. You will develop global paid search strategies, work collaboratively with other channel leads, and drive innovation to positively provoke clients to undertake new opportunities and testing. You will also oversee best practice for paid search implementation, optimization, and tactics, and lead on client reviews of all search activation.
Responsibilities:
* Development of Global paid search strategy, laddering up to overall strategic approach
* Working collaboratively with other channel leads to build audiences and targeting approach based on insights
* Trusted specialist advisor to day-to-day clients & a 'go to' internal specialist for biddable
* Driving innovation and positively provoking the client to undertake new opportunities and testing
* Helping to drive process automation through adoption of scripts and efficient ways of working
* Forecasting and delivery across media, with focus on meeting client KPIs and performance targets
* Oversight of best practice for paid search implementation, optimisation and tactics
* Collaborative lead (with global team) on client reviews of all search activation – BAU, campaign specific and channel planning
* Helping to manage day to day relationships with Google, Bing, tech providers and GroupM media activation solutions
* Ultimate responsibility for the QA process across all media activation, minimizing error and risk and ensuring consistent and accurate adherence to process
* Lead on approach to and delivery of client reporting of media performance, ensuring timely, insightful, performance focused analysis and actionable insights
* Lead on application and adherence to all areas of media activation finance process
* Direct people management of Search Managers, indirect management of Search Executives
* Collaborative lead (with partner) on the monitoring and review of resourcing and scoped time, including resource hiring when applicable
* Active role across activation management workstreams and projects including new business support
Requirements:
* Experience in digital media (with focus on paid search), ideally from an agency side background (client side or a mix will also be considered)
* All academic backgrounds will be considered – qualifications in maths, data, media of interest
* Professional digital media/advertising qualifications will be of an advantage
* People management experience of managing a team of 3+ managers and executives
* Strong leadership skills and ability to manage upwards and downwards
* Strong organisational and communication skills
Benefits:
* Private Medical Insurance
* WPP Pension Scheme
* 25 Days Holiday (increasing to 30 in increments after third year of service by one day annually)
* Birthday day off
* Free eye tests
* Cycle to work scheme
* Free office breakfast & fruit
* Hybrid working
* Gym membership/allowance
* Independent financial advice
* Mental Health Allies Programme
* Diversity, Equity & Inclusion Employee Resource Groups
* Disability confident employer
* Flexible Working Policy
* Back in the Game Programme – to support returners back to work after a long period of absence
If you are a motivated and experienced professional looking to drive growth and maximize ROI for prominent clients, we encourage you to apply for this exciting opportunity.
Please note that this job description is a summary of the main responsibilities and requirements for the role. It is not an exhaustive list of tasks and duties.
GroupM Nexus is an equal opportunities employer and welcomes applications from all qualified candidates.
We are committed to diversity, equity, and inclusion and strive to create a workplace that is inclusive and respectful of all employees.
If you have any questions or would like to discuss this opportunity further, please do not hesitate to contact us.
Thank you for considering this opportunity.
Sincerely,
[Your Name]"}
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