Customer Strategy Director

3 days ago

London, Greater London, United Kingdom Merkle UK Full time
About the Role

We are seeking an experienced Customer Strategy Director to join our team at Merkle UK. As a key member of our digital marketing consultancy, you will play a crucial role in helping businesses develop strategies for growth, with a particular focus on customer engagement and loyalty strategies.

Key Responsibilities
  • Manage meetings and present thoughts, recommendations, and reasoning internally and at board level for clients.
  • Develop insightful, data-led marketing strategies focused on business goals, activated through integrated campaign planning.
  • Build relationships with key stakeholders as a trusted advisor.
  • Present complex strategies, translating goals and insights into value propositions and connecting your strategy to achievable and coherent activation plans.
  • Evaluate and optimise marketing effectiveness.
  • Define and understand customer audiences based on behaviours, value, needs, or socio-demo criteria.
  • Translate a great audience insight into a compelling customer experience and creative brief.
  • Design personalised customer journeys across the lifecycle.
  • Have a holistic understanding of how people interact across platforms and the cross-channel journey they make.
Requirements
  • Strong and relevant track record in an agency, consultancy, or a client-side background.
  • Can-do attitude and ability to work effectively in a matrix organisation structure with significant emphasis on collaboration, influence, and persuasion.
  • Proven experience in presenting complex strategies and translating goals and insights into value propositions.
  • Experience of using data to quantify and prioritise opportunities to drive growth.
  • Strong experience of evaluating and optimising marketing effectiveness.
  • Experience defining and understanding customer audiences based on behaviours, value, needs, or socio-demo criteria.
  • Ability to translate a great audience insight into a compelling customer experience and creative brief.
  • Strong experience in building customer loyalty and designing personalised customer journeys across the lifecycle.
  • Desirable skills: Spanish, French speaking.
About Merkle UK

Merkle UK is a leading digital marketing consultancy that helps businesses develop strategies for growth. We are a vibrant team of like-minded professionals with a variety of skills and specialisms. We offer a fast-paced and challenging environment, but also a lot of fun.

We are committed to diversity, equity, and inclusion and do not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.

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