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Programmatic Display and Video Advertising Lead
2 months ago
About the Role
We are seeking a highly skilled and experienced Senior Programmatic Manager to join our team at Artefact, a leading data service provider specializing in data consulting and digital marketing. As a Senior Programmatic Manager, you will be responsible for leading the development and execution of programmatic display and video advertising strategies for our clients in the travel industry.
Main Responsibilities
- Work closely with the Display Account Director to build and execute innovative display advertising offerings that drive client growth and revenue.
- Oversee the execution, optimization, and management of programmatic display campaigns, ensuring maximum ROI and efficiency.
- Develop and implement investment and strategy planning across programmatic activity, leveraging data and analytics to inform decision-making.
- Design and implement testing frameworks to stay ahead of the curve, incorporating best practices and the latest features, technologies, and partners.
- Provide expert display advertising consultancy and training to clients, ensuring they maximize the value of our display advertising.
- Collaborate with the team to develop display business reviews, cross-sell opportunities, and pitch materials that showcase our expertise and value proposition.
- Stay up-to-date with industry trends and best practices, feeding back insights and recommendations to the team and leadership.
- Lead internal training sessions and external webinars on programmatic display and video advertising, sharing knowledge and expertise with colleagues and clients.
Requirements
- Minimum 3-4 years of experience in a programmatic role, with a strong understanding of the travel vertical.
- Proven track record of implementing and managing medium to large programmatic campaigns, with a focus on ROI and efficiency.
- Advanced knowledge of programmatic DSPs, including Display and Video 360 (DV360), and Ad Serving platforms, such as Campaign Manager (CM360).
- Experience working with programmatic display partners and other DSPs, as well as budget trackers and automation tools like Supermetrics.
- Strong analytical and problem-solving skills, with the ability to think creatively and attention to detail.
About Artefact
Artefact is a new generation of data service provider, specializing in data consulting and data-driven digital marketing. We are proud to say we're enjoying skyrocketing growth, with over 1400 employees across 20 offices worldwide. Our broad range of data-driven solutions are designed to meet our clients' specific needs, conceived with a business-centric approach and delivered with tangible results.
What We Offer
As a Senior Programmatic Manager at Artefact, you will have the opportunity to work with a collaborative team, develop your skills and expertise, and contribute to the growth of our digital advertising business. If you are a motivated and ambitious professional with a passion for programmatic advertising, we encourage you to apply for this exciting opportunity.
