Digital Advertising Specialist
3 weeks ago
Central Employment Marketing & Digital team is collaborating with one of the UK's rapidly expanding eCommerce Retailers to appoint a Digital Advertising Specialist, who will become an integral part of their growing in-house eCommerce and Digital Marketing team.
Key Responsibilities of the Digital Advertising Specialist:
● Collaborate with the eCommerce Manager to oversee a substantial monthly PPC budget.
● Design and implement PPC campaigns across various platforms to enhance website traffic and generate leads.
● Regularly assess and analyze campaign performance, making necessary adjustments to optimize outcomes.
● Work closely with the marketing team to ensure PPC initiatives align with broader business objectives and strategies.
● Partner with the Merchandising team to guarantee visibility of essential categories.
● Keep abreast of industry trends and integrate new techniques and technologies into PPC strategies.
● Manage and refine PPC budgets to maximize return on investment.
● Deliver consistent reporting and analysis of PPC campaign performance to relevant stakeholders.
Qualifications & Experience Required:
● 3 to 5 years of experience in PPC management, demonstrating a successful track record, preferably from a Paid Search agency or eCommerce Retail environment.
● In-depth knowledge of PPC platforms, including Google Ads and Bing Ads.
● Proficiency in bid management, keyword research, and ad copywriting.
● Familiarity with analytics tools such as Google Analytics and AdWords.
● Strong comprehension of SEO and its relationship with PPC.
● Exceptional communication and project management abilities.
● Capability to work autonomously as well as collaboratively within a team.
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