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Content and Brand Strategy Lead

3 months ago

London, Greater London, United Kingdom babylon Full time

We are looking for a Content and Brand Strategy Lead to spearhead our initiatives in expanding our customer engagement within our Weight Loss Programme. This position will be part of the Marketing division, overseeing the eMed brand and its content across essential platforms such as our website.

The successful candidate will shape the public perception of eMed through our communication channels and uphold our brand's tone of voice, both within and beyond the Healthcare sector. Our mission is to deliver accessible healthcare solutions for our members, and it is crucial that we convey our status as industry leaders. You will play a key role in supporting our new value proposition and creating fresh content to enhance all primary channels—both paid and organic. A creative mindset, keen attention to detail, and adherence to our brand guidelines are essential.

KEY RESPONSIBILITIES

Brand Development: As a new entity in the UK healthcare landscape, you will assist in articulating our newly established value proposition and ensure that our core messages resonate across all major channels, including CRM, organic social media, website, and printed materials. Content Creation: Your focus will be on generating content and insights to boost awareness of our offerings and convert prospects into paying members. Daily tasks will include: crafting content for our social media platforms and email communications; sourcing diverse content and presenting it in various formats such as photos, videos, and graphics across multiple platforms; gathering stories, including customer testimonials, and producing articles in both written and audio formats; developing a brand tone of voice and ensuring all content is tailored to our target audience; maintaining high-quality standards in all written communications across internal and external channels, including our website, social media, and blog. Website Development: Collaborate with peers to design new website layouts and create compelling copy and content for new landing pages and user journeys. Customer Journey Optimization: Work with cross-functional teams to map out the website journey and pinpoint opportunities for enhanced communication and engagement at each interaction point. Segmentation and Personalization: Leverage customer data and segmentation strategies to identify new segments, ensuring that customers receive timely and relevant messages and content. A/B Testing: Partner with the Analytics Lead to support various A/B tests aimed at refining and optimizing the customer journey and conversion rates. Team Collaboration: Work closely with marketing, sales, product, and customer support teams to align customer communications with broader organizational goals and initiatives. Reporting and Analytics: Utilize data and analytics tools to monitor and report on the effectiveness of new website journeys, paid social media campaigns, and partnerships, using insights to continuously enhance strategies. Compliance and Privacy: Ensure that all customer communications adhere to relevant data protection and privacy regulations. Additional Support: Assist in ensuring that the marketing team meets deadlines for activities on the marketing tracker and take on smaller ad hoc projects as necessary.

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, Business, or a related discipline; a Master's degree is advantageous. Proficiency in HTML/CSS/JS/Cavna. Experience in developing eCommerce strategies and a solid understanding of analytics and data. Demonstrated experience in content and brand development or a similar role. Exceptional written and verbal communication skills, with the ability to create persuasive and engaging website content. Familiarity with website and A/B testing platforms. Strong data analysis and reporting skills. Excellent project management capabilities and the ability to thrive in a collaborative, cross-functional setting. Creative problem-solving skills and the ability to adapt to evolving customer preferences and industry trends.

PREFERRED SKILLS

UX/UI experience to enhance customer journeys. Previous experience in healthcare and digital startups.

PERSONAL ATTRIBUTES

Adaptability: We value individuals who can adjust to changing circumstances, embrace new ideas, and are willing to take on new responsibilities. Proactive Initiative: We seek candidates who can identify and tackle challenges and opportunities independently, driving innovation and growth. Team Player: Collaboration is essential to our organization. We are looking for individuals who can work effectively in teams, respect diverse perspectives, and contribute positively to group dynamics.

BENEFITS

Competitive salary package. Health cash plan. Life insurance coverage of 4x salary. Pension contributions matched up to 5%. Flexible leave options. Eye care reimbursement. Cycle to work scheme.

WORKING AT BABYLON

Whether you are part of our dynamic offices, clinics, or remote workforce, Babylon fosters a collaborative and enjoyable work environment. You will have the opportunity to thrive in a fast-paced setting alongside experienced industry leaders, all while contributing to a culture of learning and impact.

WHO WE ARE

At Babylon, our people are not just employees; they are integral to a larger mission. We are a vibrant community of innovative thinkers and doers, paving the way for a new era in healthcare. Our success hinges on our people, and thus, attracting the best talent is paramount.

DIVERSITY

We believe that diversity fosters a healthier, more vibrant world. It is at the core of our operations. From our workforce to our products, diversity enriches every aspect of our business and cultivates a culture rooted in equal opportunity, enabling all employees to advance their careers. We are committed to fostering an environment of mutual respect where equal employment opportunities are available to all applicants, irrespective of race, color, religion, sex, pregnancy status, national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by applicable law.