Marketing and Communications Specialist

1 week ago

Wilmslow, Cheshire East, United Kingdom Four Seasons Health Care Group Full time

About the Role:

The Digital and Marketing Executive is a key position within the Marketing Team at Four Seasons Health Care Group, playing a vital role in developing and executing lifecycle, triggered, and automated omnichannel campaigns using content and social media. This role is responsible for creating and implementing strategies to drive occupancy, build brand awareness, and improve community engagement using digital and offline channels.

Main Responsibilities:

  • Develop and execute lifecycle, triggered, and automated omnichannel campaigns using content and social media.
  • Identify and create campaigns to drive enquiries using CRM-driven data, leveraging segmentation to focus on key areas.
  • Build and deliver a test and optimization program to continuously improve knowledge and insight about campaign effectiveness.
  • Develop and maintain content and social media communications to key audiences.
  • Collaborate with the wider team to create and suggest content to support campaigns and email newsletters.
  • Work with the wider team to define and understand core segments and opportunities.
  • Identify opportunities within CRM data to improve lead generation and conversion across all channels.
  • Contribute to weekly, monthly, and quarterly reporting on KPIs, providing feedback on issues and areas for improvement.
  • Measure campaign effectiveness and suggest improvements.
  • Support the Head of Marketing in planning and delivering regional marketing activity focused on priority homes, including the production of ad hoc materials and community engagement initiatives.
  • Drive enquiries from affiliate broker sites, ensuring each entry positively reflects each home.
  • Conduct ad hoc customer insight research to inform targeting and campaigns.
  • Liaise with agencies in a professional manner, ensuring all materials produced meet brand guidelines.
  • Input into broader planning of activity to promote visibility of care homes in their local community.
  • Collaborate with the Head of Marketing to capitalize on internal initiatives, communicating these to relevant audiences.

Selection Criteria:

  • This role will be based in the Wilmslow office, with occasional travel to care homes.
  • Evidence of experience supporting digital campaigns for healthcare or using CRM data.
  • Previous experience with digital, email, or SMS marketing tools would be an advantage.
  • Experience creating and developing campaigns based on CRM-driven data would be beneficial.
  • Good working knowledge of Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
  • Educated to degree level or equivalent, with a marketing qualification an advantage.
  • Strong organizational and prioritization skills, with the ability to manage own workload.
  • Excellent communication skills, particularly the ability to write engaging content for various audiences.
  • Evidence of ability to work effectively within a multi-functional team.
  • Evidence of ability to work concurrently on multiple projects, ensuring timely completion.
  • Strong attention to detail.
  • Ability to work under pressure and on own initiative.
  • Full clean driving license.

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