Commercial Lead

2 weeks ago

Addlestone, Surrey, United Kingdom eTeam Full time
Job Description

Job Title: Commercial Lead - External Communications

Job Summary:

We are seeking a highly skilled Commercial Lead - External Communications to join our team at eTeam. As a key member of our communications leadership team, you will be responsible for driving awareness of our client brand and building a differentiated corporate reputation among key target stakeholders across the EST-C region.

Key Responsibilities:

  • Evolving corporate digital channel strategy, securing internal stakeholder support to deliver against the goals of the communications team
  • Co-leading affiliate communicator engagement and tailoring support for maximum take-up and implementation of regional communications
  • Building relationships within the region and enterprise to provide communications counsel to all parts of the organization, including the management team
  • Building and maintaining relationships with external stakeholders as appropriate to deliver against communications goals
  • Maintaining a steady drumbeat of regional social content and newsflow to positively position our client as a preferred partner and engage target external stakeholders (HCPs, patient groups, payers, policymakers, potential employees, and partners)
  • Ensuring internal-external brand congruence via integrated communications across internal and digital channels, leveraging internal employee and TA/brand communications content as appropriate
  • Building relationships with EST-C communicator networks to understand their capacity/capability needs, ensure alignment, and maximize the impact of communications across the region
  • Building relationships with CIR colleagues and relevant functions/partners across the business to surface key opportunities, share/repurpose content, and secure internal stakeholder support for timely approval and delivery
  • Day-to-day performance management of agency partners, ensuring communications program deliverables are timely and within budget
  • Ensuring corporate branding/materials are fit for purpose for affiliate delivery of corporate communications activity, materials, digital channel content
  • Key member of communications leadership team supporting EST comms lead, nurturing team development, culture, and innovation
  • Driving operational excellence and continuous improvement within the team, ensuring media monitoring platform functionality/reporting is maximized, audience engagement, media presence, and digital performance is tracked and measured and reported via team dashboard

Key Interfaces:

  • Commercial, Market Access, Gov Affairs, Patient Partnerships
  • Communications global/regional/affiliates
  • Legal/Compliance and Medical signatories
  • Affiliate General Managers, senior managers, and Communications Leads
  • PR agencies
  • Professional/regulatory bodies (ABPI, EFPIA, PMPCA)

Requirements:

  • 5-10 years of pharma sector communications experience with a strong customer focus
  • Ability to devise, plan, and execute strategic communications
  • Strong proven track record of delivering digital strategy/communications activity, metrics, and evaluation
  • Ability to devise strategic external/corporate communications to support business goals
  • Ability to understand and comply with industry laws and relevant regulations and work productively with E&C/Legal reviewers
  • Solid track record of leading project/account teams
  • Proven ability to deliver large integrated multi-stakeholder, multichannel communications programs
  • Fluent in written and verbal business English
  • Graduate or equivalent professional qualification and/or proven expertise
  • Willing to work additional hours and/or travel as required by the business

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