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Commercial Communications Strategist

2 months ago

Addlestone, Surrey, United Kingdom eTeam Full time
About the Role

We are seeking a highly skilled Commercial Communications Strategist to join our team at eTeam. As a key member of our communications team, you will be responsible for developing and executing strategic communications plans to drive awareness of our client brand and build a differentiated corporate reputation among key target stakeholders.

Key Responsibilities
  • Develop and execute corporate and communications activities to drive awareness of client brand and build differentiated corporate reputation among key target stakeholders.
  • Evaluate and evolve corporate digital channel strategy, securing internal stakeholder support to deliver against the goals of the communications team.
  • Co-lead affiliate communicator engagement and tailor support for maximum take up and implementation of regional communications.
  • Develop relationships with target media and identify opportunities for leadership visibility/client thought leadership or input.
  • Build relationships within the region and enterprise to provide communications counsel to all parts of the organisation, including the management team.
  • Build and maintain relationships with external stakeholders as appropriate to deliver against communications goals.
Key Deliverables
  • Maintain a steady drumbeat of regional social content and newsflow to positively position client as a preferred partner and engage target external stakeholders.
  • Ensure internal-external brand congruence via integrated communications across internal and digital channels, leveraging internal employee and TA/brand communications content as appropriate.
  • Build relationships with EST-C communicator network to understand their capacity/capability needs, ensure alignment and maximise impact of communications across the region.
  • Build relationships with CIR colleagues and relevant functions/partners across the business to surface key opportunities, share/repurpose content and secure internal stakeholder support for timely approval and delivery.
  • Day to day performance management of agency partner, ensuring communications programme deliverables are timely and within budget.
  • Ensure corporate branding/materials are fit for purpose for affiliate delivery of corporate communications activity, materials, digital channel content.
  • Key member of communications leadership team supporting EST comms lead, nurturing team development, culture and innovation.
  • Drive operational excellence and continuous improvement within team, ensuring media monitoring platform functionality/reporting is maximised, audience engagement, media presence and digital performance is tracked and measured and reported via team dashboard.
  • Deputise/support EST Comms Lead in relation to BCP/Pan European Crisis Team participation as appropriate.
Internal and External Stakeholders
  • Commercial, Market Access, Gov Affairs, Patient Partnerships
  • Communications global/regional/affiliates
  • Client senior management
  • Legal/Compliance and Medical signatories
  • Affiliate General Managers, senior managers and Communications Leads
  • PR agencies
  • Key External Experts/HCPs as required
  • Political dignitaries as required
  • Members of the public
  • Key media
  • Patient/Professional organisations
  • Professional/regulatory bodies (ABPI, EFPIA, PMPCA)
Professional Profile

We are looking for a highly skilled and experienced Commercial Communications Strategist with a strong customer focus and a proven track record of delivering digital strategy/communications activity, metrics and evaluation. The ideal candidate will have:

  • 5-10 years pharma sector communications experience
  • Ability to devise, plan and execute strategic communications
  • Excellent organisational and prioritisation skills
  • Strong proven track record of delivering digital strategy/communications activity, metrics and evaluation
  • Ability to devise strategic external/corporate communications to support business goals
  • Proven compliance expertise; to understand and comply with industry laws and relevant regulations and work productively with E&C/Legal reviewers.
  • Solid track record of leading project/account teams
  • Proven ability to build relationships with external stakeholders such as patient groups, media, HCPs, payers
  • Proven ability to deliver large integrated multi-stakeholder, multichannel communications programmes
  • Proven ability to influence, (appropriately) challenge and engage diverse stakeholders (including Senior stakeholders)
  • Fluent in written and verbal business English
  • Graduate or equivalent professional qualification and/or proven expertise.
  • Willing to work additional hours and/or travel as required by the business.