Social Media Marketing Manager

4 days ago

Bristol, Bristol, United Kingdom Sawday's Canopy & Stars Ltd Full time
About the Role

We are seeking a highly skilled and experienced Social Media Marketing Manager to join our team at Sawday's Canopy & Stars Ltd. As a key member of our marketing team, you will be responsible for driving the commercial success of our social media channels and shaping our digital presence.

Key Responsibilities
  • Develop and execute a comprehensive social media strategy to increase engagement and growth across our channels.
  • Manage paid social media campaigns, including creating and scheduling adverts, and monitoring and adjusting creative.
  • Plan, schedule, and post high-quality content to all our social media channels, including Instagram, Facebook, TikTok, and YouTube.
  • Own engagement and interactions on our social media channels, including responding to comments and messages, and staying on top of user-generated content.
  • Collaborate with our marketing team to develop a deeper understanding of all our campaigns, content, and projects.
  • Provide strategic support to our other brands, Sawday's and Paws & Stay, sharing best practices and recommendations for improvement.
  • Analyse the performance of our social media channels and produce regular reports, including learnings and recommendations.
Requirements
  • A minimum of 2 years' experience in a similar Social Media Management role.
  • Demonstrable experience of significantly growing a brand via social media.
  • Experience in paid social media management.
  • Strong copywriting, content creation, and storytelling skills.
  • Experience using GA4 and social media analytics tools to report on performance.
  • Experience using photo and video editing tools.
  • An excellent understanding of social media networks, including Instagram, Facebook, TikTok, and YouTube, and how to apply social strategy to individual channels.
  • A passion for staying up to date with the latest trends, changes, and updates.
  • The ability to work autonomously but also good at collaborating with a team.
  • Driven, enthusiastic, with a keen passion to produce work swiftly.
  • Excellent attention to detail.
  • Excellent communicator with a passion for customer service and an understanding of how to deal with customer conflict.
  • Confident attending shoots and liaising with photographers/videographers.
  • Excellent written and verbal English with a keen eye for what makes engaging copy.
  • Applicants must hold a full driving licence or have access to reliable transportation and be eligible to work in the UK.
Desirable
  • Education or professional experience in Marketing and/or Media-based discipline and/or professional qualification in Marketing or Digital Marketing (e.g. CIM).
  • Drive to do things better/differently.
  • A working knowledge of the principles of SEO and how they apply to social media.
  • Experience managing a variety of social media accounts with a consistent track record of growth.
  • Travel or outdoor brand experience.
What We Offer
  • A competitive salary of £30-£35k per annum, dependent on experience.
  • Full-time, 37.5 hours per week/5 days per week.
  • 25 days holiday per year, plus bank holidays.
  • Flexi time and hybrid working, with the option to work some time from home as well as the office.

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