Strategic Brand Manager

4 weeks ago

Leeds, Leeds, United Kingdom Arla Foods Deutschland GmbH Full time
About the Role

We are seeking a talented Strategic Brand Manager to join our team and play a key role in driving the growth of our iconic Anchor brand. As a Strategic Brand Manager, you will be responsible for developing and executing ambitious growth plans, working closely with the global team to develop the brand strategy and deliver strong branded execution.

Key Responsibilities

  • Develop and lead local brand vision, strategy, and plans using the Arla NGM principles.
  • Build a strong and successful brand equity and power through a consumer-driven insight approach.
  • Lead specific implementation of annual brand plans in line with business, category, and brand strategy.
  • Track performance of the brand and recommend actions to strengthen the brand at a local level.
  • Build cost-efficient and impactful media strategies/plans effectively reaching the target audience.

Key Experience

  • Previous brand management experience within the FMCG industry with a proven track record of successful brand management and results delivery.
  • Ability to provide leadership to key project and cross-functional teams, demonstrating commercial acumen and effective time and project management.
  • Creative, confident, and outgoing with a true passion for brands and a desire to achieve marketing excellence.

Our Purpose

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations.

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