Strategic Brand Manager

3 weeks ago

Leeds, Leeds, United Kingdom Arla Foods Full time
About the Role

We are seeking a talented Strategic Brand Manager to join our team at Arla Foods. As a key member of our marketing team, you will be responsible for developing and executing the brand strategy for one of our flagship brands, Anchor.

As a Strategic Brand Manager, you will play a vital role in shaping the future of Anchor in the UK. You will work closely with the global team to develop the brand strategy and deliver strong branded execution. You will also be responsible for developing the media strategy and finding new ways to drive fame and reach for the brand.

The ideal candidate will have previous brand management experience within the FMCG industry and a proven track record of successful brand management and results delivery. You will be able to demonstrate leadership skills, commercial acumen, and effective time and project management.

Key Responsibilities
  • Develop and execute the brand strategy for Anchor in the UK
  • Work closely with the global team to develop the brand strategy and deliver strong branded execution
  • Develop the media strategy and find new ways to drive fame and reach for the brand
  • Lead specific implementation of annual brand plans in line with business, category, and brand strategy
  • Track performance of the brand and recommend actions to strengthen the brand at a local level
Key Experience
  • Previous brand management experience within the FMCG industry
  • Proven track record of successful brand management and results delivery
  • Leadership skills, commercial acumen, and effective time and project management
Benefits
  • Competitive salary
  • 26 days holiday + bank holidays
  • Annual bonus
  • Employer pension matched up to 6%
  • 4 x annual life salary assurance
  • Flexible Benefits
  • People agenda commitment to training and development
  • Access to discounted Arla products

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