Marketing Solutions Specialist

6 days ago

Wallingford, Oxfordshire, United Kingdom MMR Research Full time
About the Role

The Product Marketing Specialist will play a crucial role in driving and executing product-focused marketing strategies to promote MMR's solutions. Working alongside the marketing team, this role will be responsible for developing compelling messaging and positioning, creating marketing collateral, and supporting go-to-market activities.

The ideal candidate is skilled in creating captivating content and has experience in product marketing within the market research or related industry.

Key Responsibilities:
  • Strategic Positioning & Messaging: Develop product positioning and messaging that resonate with target segments across the MMR Family brands, emphasizing unique value propositions, reasons to believe, and points of difference.
  • Go-to-Market Collateral Management: Lead the creation and management of go-to-market materials that effectively convey the architecture of offers, products, and methodologies, showcasing the collective strengths of MMR Research Worldwide, Huxly, Together, and Ideal Insight.
  • Cross-Functional and Cross-Brand Strategy Alignment: Ensure coherent product messaging and unified strategy execution across all launch and promotional activities, fostering collaboration between marketing, sales, R&D, and partner brands within the MMR Family.
  • Insight-Driven Strategy Enhancement: Utilize market trends, consumer feedback, and performance metrics to continuously refine value propositions and go-to-market strategies, leveraging insights from across the MMR Family's diverse expertise.
  • Marketing Performance Analysis: Conduct ROI analyses and KPI tracking across the MMR Family brands to measure the effectiveness of marketing initiatives and inform strategic decisions.
  • Brand & Credential Consistency: Maintain and update brand guidelines and credentials documentation, curating a portfolio of case studies that highlight the MMR Family's collective methodological expertise and market successes.
  • Sales Enablement: Equip sales teams across the MMR Family with comprehensive materials that reinforce value propositions and facilitate effective selling.
Requirements:
  • Bachelor's degree in marketing or a related field
  • Minimum of 3-5 years of experience in product marketing, with a preference for those familiar with the CPG sector or market research agencies.
  • Proven capability in developing compelling value propositions and differentiating messaging strategies.
  • Strong written and verbal communication skills
  • Experience with marketing technology and tools
  • Understanding of market research and consumer insights
  • Analytical mindset and ability to interpret data
  • Collaborative approach and ability to work effectively in a team
  • Creative thinking and problem-solving skills
  • Demonstrated success in collaborative projects across diverse teams and brands.
  • Familiarity with sensory evaluation methods and consumer research techniques is advantageous.
  • Flexibility and adaptability to thrive in a dynamic, fast-paced environment

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