Global Product Strategist

6 days ago


Belfast, United Kingdom Imperva Full time
Job Description

This is a senior-level product marketing position that requires a user-first mindset and a strong understanding of the market, customer needs, and product portfolio.

The successful candidate will drive the go-to-market strategy for the SME market, partnering with sales, the channel, and marketing to execute. They will own self-service trials, develop differentiated positioning and messaging, and collaborate with product design and management teams to build, execute, and optimize PLG initiatives.

Key Responsibilities:

  • Drive the go-to-market strategy for the SME market
  • Own self-service trials and optimize the user journey
  • Develop differentiated positioning and messaging
  • Collaborate with product design and management teams to build and execute PLG initiatives
  • Partner with product teams on A/B testing and build onboarding guides and nurture paths
  • Collaborate with the marketing team to deliver integrated thought leadership, awareness, and pipeline creation programs

Requirements:

  • 5+ years product marketing experience with SaaS-based offerings
  • Proven ability to analyze complex situations and reach conclusions through fact-based decision making
  • Excellent storytelling skills with exemplary written and verbal communication abilities
  • Ability to translate technical concepts into persuasive marketing content
  • Demonstrated ability to prove what is or isn't working and adjust accordingly
  • Strong verbal and written communication skills with ability to work cross-functionally

What We Offer:

Imperva offers a competitive compensation package that includes base salary, medical, flexible time off, and more. We are an equal opportunity employer and welcome applications from diverse candidates.



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