Global Product Strategist

3 weeks ago


Belfast, United Kingdom Imperva Full time
Job Title: Senior Product Marketing Manager About the Role: We are seeking a seasoned product marketer to drive the go-to-market strategy for our small and mid-sized enterprise market. As a senior product marketing manager, you will be responsible for developing and executing product marketing initiatives that position Imperva as a leader in the market. Key Responsibilities: * Develop and execute a go-to-market strategy for the SME market, partnering with sales, marketing, and product teams to execute * Own self-service trials, working with product management, design, and UX to optimize the user journey and onboarding flows * Develop differentiated positioning and messaging for the SME market, cascading that messaging across all internal, market, and customer-facing content * Partner with product teams to build, execute, and optimize product-led growth initiatives that grow pipeline * Collaborate with marketing to deliver integrated thought leadership, awareness, and pipeline creation programs Requirements: * 5+ years of product marketing experience with SaaS-based offerings * Proven ability to analyze complex situations and reach conclusions through fact-based decision making * Excellent storytelling skills with exemplary written and verbal communication abilities * Ability to translate technical concepts into persuasive marketing content * Strong verbal and written communication skills with ability to work cross-functionally What We Offer: Imperva offers a competitive compensation package, including base salary, medical, flexible time off, and career opportunities. We are an equal opportunity employer and welcome applications from all qualified candidates.

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