Client Solutions Manager
1 month ago
We are seeking a highly skilled Client Solutions Manager to join our team at TikTok. As a key member of our gaming industry team, you will be responsible for delivering exceptional client experiences and driving business growth through innovative advertising solutions.
Key Responsibilities- Manage and grow post-sale client relationships with Mobile Gaming advertisers
- Support and work closely with Business Partnership Managers on pre-sale research and pitch with a greater focus on relevant product solutions and advertising strategy
- Create and optimize client ad strategies by using a wide range of TikTok for Business product solutions, including organic solutions, branding, brandformance and performance products
- Increase adoption and engagement of TikTok's auction platform and auction-based tools, providing ongoing technical support and real-time analysis
- Analyze campaign performance data to offer clients data-driven business insights and at the same time, use those insights to improve our advertising offerings
- Conduct regular and strategic business reviews and take a consultative, long-term approach to build productive relationships with clients, in collaboration with various internal teams
- Keep an accurate record of pending and active campaign plans and maintaining campaign schedules and availability of ad inventory
- Act as product champion to drive revenue and adoption in key product and business growth areas, build team-level expertise, and actively promote cross-regional/functional exchange and collaboration
- Work closely with product and engineering teams to help them troubleshoot client issues during a campaign, provide market feedback, and support TikTok for Business product development
- Work closely with creative teams to provide gaming clients with creative solutions support including creative insights and creative strategies
- Work closely with measurement partners and advertisers to develop a solid understanding of how advertisers measure success and help them understand the true value of TikTok
- Cooperate with the ad policy team to ensure the clients and CSM team is kept up to date on any policy changes and get all support needed
- Cooperate with the Ad Operation team to ensure a smooth and successful campaign execution, and ensure ad specifications and rates are accurate
- Cooperate with the Organic team to help clients enhance organic presence to complement paid activities
- Proven experience in performance-based campaign management in in-house marketing, digital agencies, platforms or media side
- Deep understanding of user acquisition/performance marketing with a passion for social media and gaming industry
- Proactive attitude with excellent project management, organisational and analytical skills
- Experience in optimisation, tracking, attribution, measurement and using major tools like GA and MMPs such as Appsflyer, Adjust, etc
- Experience diagnosing and solving technical problems with product and engineering teams is a big plus
- Sales-oriented mindset with strong account management skills and experience
- Excellent English verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- Self-starter, fast learner with a start-up spirit
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