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Digital Marketing Specialist

2 months ago

Andover, Hampshire, United Kingdom Taylor Hawkes Ltd Full time
About the Role

At Taylor Hawkes Ltd, we are seeking a highly skilled Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for delivering the digital marketing output and communications for our organization.

Key Responsibilities
  • Content Creation: Plan, create, and publish content across all our website, social media channels, and print publications in line with our overarching social media strategy.
  • Social Media Management: Maintain and develop social channels within our group, ensuring a consistent tone and style of voice across all owned content.
  • Brand Awareness: Develop Group brand awareness campaigns to promote our services and products.
  • Email Marketing: Assist in the development and implementation of email marketing campaigns to engage with our target audience.
  • Reporting and Analysis: Provide regular, accurate reports and analysis, including return on investment and actionable recommendations for improvement.
  • Media Opportunities: Research new media opportunities that may benefit our business, including web, social media, development of blogs, and forums.
  • Social Media Community Management: Proactively manage our social media community, engaging with users on all platforms.
  • Paid Media: Assist with paid media, including liaising with digital advertising agencies.
  • Content Marketing: Aid in the development and integration of content marketing strategies to promote our brand.
Requirements
  • Proven Experience: Proven experience in the management of social media channels and understanding of key social media channels and creative best practices.
  • Social Media Skills: Ability to recognize and capitalize on social media trends, clear understanding of social metrics and reporting, and experience of using social reporting and social listening tools.
  • Creative Skills: Creativity to bring our exciting portfolio of activity to life, good experience working with Adobe Creative Suite, and editing skills with attention to detail.
  • Excellent Communication: Excellent written English and ability to work in a fast-paced environment.