Digital Communications Specialist
1 week ago
We are seeking a highly skilled and experienced professional to join our team as a Strategic Engagement and Marketing Officer. As a key member of our team, you will play a pivotal role in shaping our digital messaging and building on our reputation as a trusted provider of research and evidence to support our aims and values.
Key Responsibilities- Demonstrate strong communication skills, including copywriting and stakeholder engagement
- Plan and deliver engaging content across all digital platforms, and at in-person events, to underpin our aims and values
- Lead on the development of our digital voice, to increase impact, influence, and engagement
- Tell the story, uphold the values, and protect the reputation of Wales' leading tobacco control organization
- Stakeholder engagement and network building
- Deliver impactful, evidence-based messaging and storytelling that will resonate with our audiences
- Develop new and engaging communications and events, which impact the lives of those affected by tobacco use in Wales
- Maintain stakeholder database
- Create and distribute materials and resources
- Evaluate delivery outcomes to ensure continuous improvement
- Write, design, and publish stand-out web content
- Use SEO skills to drive traffic to the website
- Report quarterly on reach and impact of our content to ensure continuous improvement
- Create eye-catching and thought-provoking social media content
- Build our brand on socials, ensuring we are targeting the right audiences on the right platforms
- Monitor, report, and review social media activity to ensure continuous improvement
- Write accurate and accessible content, including blogs, social media posts, and our newsletter
- Create, write, and distribute monthly newsletter to highlight our latest news, developments, and campaigns to as wide an audience as possible
- Write and distribute press releases
- Write briefings on campaigns for the policy team and stakeholders
- Develop exciting and engaging ideas to take our events to the next level
- Organize events to support and boost campaign activity or policy
- Positively support equality of opportunity and equity of treatment to colleagues in accordance with Equal Opportunities legislation
- Help to maintain a safe working environment by attending training in health and safety requirements as necessary, both on appointment and as changes in duties and techniques demand
- Follow local codes of safe working practices
- Undertake such other duties within the scope of the post as may be required by the Chief Executive
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