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Marketing Manager Exhibitions and Conventions Customer Engagement

2 months ago

Birmingham, Birmingham, United Kingdom The NEC Group Full time

Job Summary

The NEC Group is seeking a highly motivated and experienced Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for driving a strong industry presence for the NEC through innovative campaigns, content creation, and event delivery.

Key Responsibilities

  • Develop and execute a comprehensive marketing strategy to enhance the NEC's brand and reputation.
  • Plan and deliver a programme of events and customer engagement activations, including thought leadership events, client hospitality, and hosted events.
  • Manage industry association memberships, including sponsorship activations at awards, conferences, and key industry events.
  • Support the delivery of improved organiser customer journey in partnership with account/event managers, creating required content and information, and integrating feedback mechanisms.
  • Deliver all brand and venue marketing as required by sales and event management teams.
  • Plan and deliver the organiser Christmas Party within budget, while maximising opportunities for customer engagement.
  • Work in collaboration with the Visitor Marketing Manager to provide marketing services in support of new business launches/activations where the NEC has profit share.
  • Provide clear reporting and evaluation across all activities to key stakeholders.

Requirements

  • Education to degree level and/or membership of a professional marketing association, such as the Chartered Institute of Marketing or the Institute of Direct Marketing.
  • Significant experience of marketing and communications in a fast-moving, creative environment.
  • Previous experience working across both B2B marketing.
  • Knowledgeable and experienced in marketing across the mix, understanding the advantages and disadvantages of different channels and how to best achieve results with different levels of budget.
  • Proven event planning and project management skills.
  • Excellent attention to detail and strong planning and copywriting skills.
  • Excellent organisational, administrative, and time management skills.
  • Strong negotiation, influencing, and communication skills, both verbally and written.
  • Self-starter, flexible, responsive, determined, and a completer finisher.
  • Team player, with the ability to build strong relationships and work closely with other members of a high-performing team to deliver strong results.

The NEC Group

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. We do not discriminate against any employee or applicant for employment because of race, colour, age, religion, gender, sexual orientation, or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm, you will find a home within the NEC Group.