Marketing Director

5 days ago


London, Greater London, United Kingdom iQ Student Accommodation Full time
About the Role

iQ Student Accommodation is seeking a highly skilled Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing marketing strategies to drive customer acquisition and retention.

Key Responsibilities
  • Customer Acquisition: Develop and implement marketing campaigns to acquire new customers through our channel partners.
  • Partnership Development: Establish new partnership opportunities for acquisition and identify new international partnership opportunities for acquisition in collaboration with the Head of International Partnerships.
  • Marketing Strategy: Develop and execute marketing strategies to drive customer engagement and retention at all iQ sites.
  • Brand Amplification: Lead and deliver on the tactical and strategic marketing activity required to amplify the iQ brand by customers.
  • Customer Communications: Deliver on the customer comms lifecycle from point of booking to check-out, considering opportunities to win back customers who have moved on.
  • Market Analysis: Fully understand the local market conditions and requirements of iQ's regions and sites.
  • Business Partnership: Act as the marketing business partner to Regional Managers and Operations Managers.
Requirements
  • Experience: Demonstrable experience in customer acquisition using channel partners, customer retention, engagement, communication, and experience.
  • Skills: Solid understanding of marketing principles, theory, and current best practice. Knowledge of the full marketing mix and how to implement and adapt marketing activity at different points of the target customer journey to build brand awareness, drive enquiries and sales, optimize customer experience, build brand awareness, improve sales, and enhance product amplification.
  • Technical Skills: Proficient in managing multiple priorities, strong organisational and project management skills. Strategic mind with the ability to devise marketing plans, implement, report on, and optimize the performance of acquisition marketing campaigns. Understanding of digital tech platforms, processes, and data flows. Demonstrable experience in the use of marketing analytics tools, email marketing platforms, and digital channels and platforms customers engage with.
What We Offer

iQ Student Accommodation offers a hybrid working model with 3 days per week based at our London Bridge office.


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