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B2B Marketing Lead Generation Specialist

3 months ago

London, Greater London, United Kingdom Bonafide HR Full time
JOIN A LEADING WEB3 MARKETING & PR AGENCY

LOCATION: Fully Remote

ROLE OVERVIEW: This position is pivotal in steering marketing initiatives aimed at enhancing brand visibility, fostering engagement, and driving sales expansion. The incumbent will engage in hands-on marketing activities, executing strategies and campaigns that align with the broader revenue objectives of the organization. A profound grasp of B2B digital marketing, branding, and client acquisition methodologies is essential.

PRIMARY RESPONSIBILITIES
  • Develop and implement robust marketing strategies focused on growth, lead generation, and customer loyalty.
  • Manage all facets of digital marketing, encompassing email outreach, social media engagement, and content creation.
  • Oversee the production and deployment of captivating content across various marketing platforms, including websites, newsletters, and email communications.
  • Ensure data integrity and CRM effectiveness to drive lead generation and meet departmental goals.
  • Facilitate the execution of remarkable events that resonate with the organization's brand identity.
  • Evaluate marketing performance metrics and KPIs to assess effectiveness, recognize trends, and refine campaigns for optimal return on investment.
  • Collaborate with sales teams to maintain coherence and consistency in messaging and branding.
  • Remain informed on industry developments and best practices to continually enhance marketing strategies and foster innovation.
  • Effectively manage marketing budgets, ensuring strategic resource allocation to meet business targets.
REQUIRED SKILLS
  • Proven experience in executing diverse campaigns utilizing various lead generation techniques.
  • Strong foundation in essential marketing principles and strategies.
  • Demonstrated expertise in B2B lead generation.
  • Familiarity with digital marketing tools and channels, including social media platforms, Canva, HubSpot, WebFlow, and WordPress.
  • Exceptional analytical and communication capabilities.
  • Strong organizational skills with the ability to manage multiple tasks while maintaining attention to detail.
  • Adept at working both independently and as part of a team in a fast-paced environment.
  • Interest and experience in Web3 is preferred.