Senior Marketing Coordinator

6 days ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

Marketing Manager - International B2B Events

This role is a hybrid position, with 2-3 days per week in a Central London office.

Requirements:

  • Minimum of 3 years of B2B events marketing experience, preferably with experience in conferences and awards.
  • Strong focus on audience / delegate acquisition.
  • Ideal experience working in the B2B financial, data or market intelligence sectors.
  • Experience devising or influencing events pricing strategies is beneficial.
  • Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
  • Confident use of Excel, CRM and Marketing Automation platforms (SalesForce & Pardot ideally).
  • Solid experience using social media marketing (ideally LinkedIn Ads).
  • Excellent written and verbal communication skills in English.
  • Good eye for design and ability to produce high-quality marketing materials.

Responsibilities:

  • Develop and implement high-calibre, coordinated marketing campaigns for multiple conferences and awards, including both free and paid delegate campaigns.
  • Utilise a mix of channels including but not limited to email, social media and content marketing, to maximise event visibility and registration.
  • Use intuitive lead-generation techniques for data capture of new prospects.
  • Devise and implement strategies to increase the return rate of event attendees.
  • Build and manage databases, keeping data up to date and relevant for every campaign.
  • Test, measure and evaluate channels and tactics, making adjustments to improve results.
  • Manage event websites, ensuring they are user-friendly and optimised for conversion.
  • Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
  • Develop and deliver content marketing strategies that enhance the events' social media.
  • Coordinate with Operations and Programming teams to produce marketing deliverables including sponsor material post-event reports.
  • Work with the Product Marketers to ensure event marketing aligns with the overall marketing strategy.

This role would suit someone looking to gain valuable experience within a leading B2B publishing and events brand, with excellent opportunities for progressing your career.

About Us:

Marketing Talent is a specialist recruitment agency, dedicated to connecting talented marketing professionals with exciting career opportunities.

Key Skills:

  • Marketing
  • Events
  • Permanent
  • Conferences
  • Publishing
  • Awards
  • Campaign
  • Channel
  • Media
  • Analytics
  • Strategy
  • Digital
  • Online

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