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Event Marketing Manager
2 months ago
Marketing Talent is seeking an experienced Event Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and implementing high-calibre marketing campaigns for our conferences and awards.
Key Responsibilities:
- Develop and execute multi-channel marketing strategies to promote our events and increase delegate acquisition.
- Manage and maintain databases, ensuring accurate and up-to-date information for campaign targeting.
- Collaborate with the Operations and Programming teams to produce marketing deliverables, including sponsor materials and post-event reports.
- Work closely with the Product Marketers to ensure event marketing aligns with the overall marketing strategy.
- Utilise data analytics to measure and evaluate campaign performance, making adjustments to improve results.
Requirements:
- Minimum 3 years of B2B Events marketing experience, preferably with experience in conferences and awards.
- Strong focus on audience/delegate acquisition and marketing communications.
- Experience working in the B2B financial, data, or market intelligence sectors is beneficial.
- Confident use of Excel, CRM, and Marketing Automation platforms (SalesForce & Pardot ideally).
- Excellent written and verbal communication skills in English.
About Us:
Marketing Talent is a leading recruitment agency specialising in marketing and events recruitment. We work with top brands and organisations to find the best talent in the industry.