Head of Digital Media and Content

3 weeks ago

London, Greater London, United Kingdom Investec Full time
Job Title: Head of Digital Media and Content

Investec is a leading specialist bank serving clients in the UK and South Africa. We are seeking a highly experienced and innovative Head of Digital Media and Content to lead our digital marketing efforts and drive business growth.

Key Responsibilities:
  • Develop and implement a comprehensive digital media strategy that aligns with Investec's business goals.
  • Lead a team of digital media and content specialists to deliver top-notch content and media strategies across various product and business verticals.
  • Oversee the creation and execution of a content marketing strategy that effectively reaches target audiences and supports business objectives.
  • Utilize best practices in digital marketing to enhance Investec's brand performance within set resource limits.
  • Collaborate with global tech teams and colleagues in SA to create a cohesive and aligned approach.
  • Manage relationships with external agencies to ensure optimal value and performance.
  • Use analytics to drive content and channel strategy, ensuring alignment with client revenue targets and corporate objectives.
Requirements:
  • Proven track record in leading digital marketing teams within mid to large-sized corporates.
  • Extensive experience in senior media, content, and social roles, either in an agency or in-house.
  • Deep knowledge of digital marketing services including SEO, PPC, content marketing, social media, email marketing, and conversion optimization.
  • Strong leadership skills with the ability to manage and inspire a team.
  • Excellent strategic and analytical capabilities, with the ability to blend different marketing services to create effective strategies.
  • Proficiency in Marketing Automation platforms and ad platforms like Google Marketing Platform, LinkedIn Campaigns, Meta for Business, etc.
Preferred Attributes:
  • Background in financial services.
  • Experience with PPC, Google Analytics, Adobe Analytics, and CRM systems.
What We Offer:
  • A challenging and rewarding role in a dynamic and growing team.
  • Opportunities for professional growth and advancement.
  • Competitive salary and benefits package.

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