Head of Digital Media

4 weeks ago

London, Greater London, United Kingdom Digital Frontier Full time
About Us

Digital Frontier is a pioneering media and events company at the forefront of transformative innovation in the digital tech industry. We're committed to providing fresh, insightful perspectives that transcend the daily news cycle, delivering in-depth stories on how technology is revolutionising business models and creating new markets.

We create content and host events tailored for forward-thinking leaders, business decision-makers, entrepreneurs, and investors. Our journalism keeps our audience not only informed about the latest trends but also up to speed on future possibilities. We deliver our content across multiple platforms, including podcasts, events, newsletters, and our website, all produced in-house from our state-of-the-art office in Central London.

If you're eager to join a start-up that's shaping the conversation in the digital tech industry, we want to hear from you.

Role Overview

The Head of Social Media will report to the Managing Director and is responsible for overseeing social media strategy and execution for Digital Frontier.

As a social media native with an innovative and creative mindset, you will play a key role in enhancing our content distribution, building our brand reputation, and increasing audience engagement. By leveraging the full spectrum of social media platforms, and our state-of-the-art in-house studio facilities, you'll amplify our message and help create awareness of everything we create and stand for, from online editorial content to our magazine and live events.

Working closely with the editorial and design teams, you will help craft and implement a strategic social media plan in alignment with the leadership team's vision. With your extensive experience, proactive approach, and enthusiasm, you'll set best practices, offer valuable insights, and continuously optimise our social channels to drive performance and meet business goals.

Your Mission

Your mission is to boost Digital Frontier's presence across social platforms, engaging and growing our audience. You'll lead the social media strategy, creating innovative content to drive awareness, growth, and engagement.

Key Responsibilities
  • Develop and implement effective social media strategies for Digital Frontier that align with our overall business goals.
  • Oversee the production and distribution of engaging, high-quality content aimed at building brand awareness, growing our audience, driving registrations and subscriptions for both our site and magazine.
  • Build and nurture active online communities across a multitude of platforms/channels, fostering meaningful interactions and driving brand loyalty.
  • Partner closely with marketing and editorial teams to ensure our social content is consistent and supports our wider Digital Frontier objectives.
  • Focus on getting the most from our social media channels to drive meaningful traffic and achieve measurable growth, while continually tracking performance and seeing how we can improve.
  • Champion creative content that stands out and resonates with our unique audiences, ensuring the messaging remains strong and consistent for each brand.
  • Manage the social media budget effectively, ensuring resources are allocated wisely for campaigns while adhering to legal guidelines and best practices.
  • Take a proactive approach to continuously researching, testing, and implementing innovative social media strategies to maintain our competitive edge.
  • Craft platform-specific social media strategies that leverage the unique strengths of each channel. Develop campaigns that complement and promote our diverse content offerings.
  • Leverage our state-of-the-art in-house studio to produce eye-catching visuals, short-form videos, and audio clips that capture attention and drive engagement.
Requirements
  • You have a Bachelor's degree in English, Communications, Journalism, Marketing, or a related field—or equivalent work experience.
  • You bring over 7 years of experience in social media, ideally working with a publisher or tech brand.
  • You're an excellent communicator who excels in both verbal and written formats, with organic marketing copy being second nature.
  • You're a creative thinker who loves developing innovative, visual, and boundary-pushing social media campaigns that captivate audiences.
  • You're an expert across multiple social platforms such as X, LinkedIn, and Instagram, with a deep understanding of their unique algorithms.
  • You manage budgets for social media campaigns and tools effectively and can execute and report on paid campaigns.
  • You have extensive experience in social media community management and know how to foster and grow active, engaged communities.
  • You're a proven leader, able to manage and inspire a team to success.
  • You have a deep understanding of audience targeting and social media analytics, using that data to drive results.
  • You have the drive and ability to be successful in a high-growth and fast-paced, start-up culture.
  • You're comfortable working in a dynamic and changeable environment, sometimes wearing multiple hats as needed.
  • You're exceptionally skilled in distilling complex concepts into engaging, accessible content.
  • You have hands-on experience creating and editing multimedia content for social media.
Benefits
  • Enjoy 28 days of annual leave.
  • Private health, dental & life insurance for peace of mind.
  • Experience the best of both worlds with hybrid working – splitting your working days between our vibrant central London office and the comfort of your own home.
  • Enhanced employer pension contribution.
  • Stay fit and healthy with subsidised fitness memberships.
  • Be part of a creative and engaging company culture that runs through every aspect of our business, accompanied by regular staff socials.

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