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CRM and Loyalty Campaign Manager

2 months ago

London, Greater London, United Kingdom Sainsbury's Full time
Position: Loyalty Marketing Executive

Overview

As part of our Customer Relationship Management (CRM) and loyalty division, we are dedicated to understanding our customers more profoundly than any competitor. This insight drives our business growth, encompassing sales, profitability, and market share, while fostering long-term customer loyalty. Your primary responsibility will be to enhance customer registrations and encourage ongoing engagement through targeted marketing initiatives for the Sainsbury's and Argos brands, along with the broader Sainsbury's group.

Key Responsibilities
  • Comprehend the overarching strategy and facilitate the execution of activities that promote customer loyalty and bolster overall business performance.
  • Identify, test, and implement innovative activity concepts and mechanisms to enhance and refine the loyalty program.
  • Collaborate with relevant agencies and internal teams to develop, build, and execute marketing plans across all channels, ensuring adherence to established processes, timelines, budgets, and quality standards.
  • Engage closely with the Analytics team to provide accurate forecasting, customer targeting, data selection, and analysis.
  • Maintain a customer-focused approach in all communications, aligning content with significant events in the customer journey.
  • Present campaign strategies and performance insights to stakeholders in appropriate forums, fostering support and understanding within the business.
  • Assist the loyalty manager with the development of our loyalty strategy and any ad-hoc projects as necessary.
Required Skills and Experience
  • Proficient knowledge of CRM and loyalty marketing campaigns.
  • Experience managing direct marketing campaigns from inception to execution.
  • Strong creative and communication abilities, including proposition development, content strategy, creative execution, channel integration, and adherence to brand guidelines.
  • Ability to interpret and analyze data analytics confidently, enabling effective management of insights and recommendations based on results.
  • Excellent stakeholder management skills, capable of handling multiple timelines and processes while reviewing costs and performance to ensure operational excellence.
  • Robust project management skills with the capacity to oversee several campaigns concurrently.
  • Strong influencing and relationship-building capabilities.
  • Adept at conveying results and insights in an easily understandable manner for all stakeholders.
Success Metrics
  • Achievement of agreed customer and commercial metrics.
  • Accurate budget forecasting and management.
  • Meeting campaign KPIs, including sales, ROI, open rates, redemption rates, and points issuance.
  • Exemplary budget management, ensuring responsible spending and issuance of loyalty points.
  • Timely and budget-compliant campaign delivery with impeccable quality assurance.
  • Strong relationships with all stakeholders, particularly in achieving effective collaboration with the analytics team.
Decision-Making Authority
  • Implementation of budgetary allocations.
  • Decisions regarding content and creative development.
  • Targeting and offer mechanics.
Available Resources
  • Access to existing and new CRM and loyalty agencies and their aligned teams.
  • Collaboration with cross-functional Sainsbury's teams, including Marketing, Trading, IT, Legal, Finance, and Procurement.
  • Analytical support as part of a collaborative effort.
  • Guidance from the Loyalty Marketing Manager.
Inclusivity Commitment
We are dedicated to fostering an inclusive workplace, welcoming individuals from all backgrounds. We encourage innovation and personal development within our evolving teams, offering a range of benefits and flexible working arrangements. Join us and enjoy a variety of perks, including discounts, pension schemes, and wellness programs, all aimed at supporting your professional and personal growth.