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Brand Marketing Content Officer

2 months ago

London, Greater London, United Kingdom writer Full time
About Writer

Writer is a cutting-edge generative AI platform that empowers leading enterprises to drive transformative ROI. Our all-in-one solution enables the deployment of customized AI apps and workflows, accelerating growth, increasing productivity, and ensuring compliance.

Role Overview

As the Director of Marketing for EMEA, you will play a pivotal role in launching and establishing our market presence across Europe, the Middle East, and Africa. Your primary responsibility will be to develop and execute strategic marketing plans that drive pipeline growth through field events, targeted campaigns, and close collaboration with the Sales team.

Key Responsibilities
  • Develop and implement comprehensive marketing strategies that align with the company's goals for the EMEA market
  • Lead the planning and execution of field events and campaigns to generate leads, accelerate the pipeline, and support sales objectives
  • Collaborate with the Sales team to ensure alignment between marketing activities and sales goals, facilitating effective lead transfer and follow-up strategies
  • Analyze market trends and customer insights to identify opportunities for growth and improvement in the region
  • Manage the marketing budget for the region, ensuring efficient allocation of resources to maximize ROI
  • Build and maintain strong relationships with key stakeholders, partners, and vendors in the EMEA region
  • Oversee the creation of marketing materials and content that resonate with the EMEA audience, ensuring brand consistency across all channels
  • Lead, mentor, and expand the EMEA marketing team, fostering a culture of innovation and high-performance
  • Report on the effectiveness of marketing campaigns and strategies, providing actionable insights and recommendations for future initiatives
Requirements
  • Proven experience in a senior marketing role, with a strong focus on market launch and development in the EMEA region
  • Proven track record of driving pipeline growth and revenue through successful marketing strategies and initiatives
  • Extensive experience in planning and executing field events and integrated marketing campaigns
  • Strong leadership and communication skills with the ability to lead and inspire cross-functional teams in a fast-paced environment
  • Experience managing and developing high-performing marketing teams
  • Proven ability to collaborate effectively with Sales, Sales Development, and other cross-functional teams to drive alignment and achieve shared goals
  • Analytical thinker with strong problem-solving skills and the ability to adapt to changing markets and business needs
  • Adapt and implement marketing strategies from the US marketing team to suit local market needs and preferences
  • Obsessed with working with customers, learning about them, and their pain points
  • Fluent in English; proficiency in additional European languages is a plus
What We Offer
  • You'll work for a company you're proud of, delivering a product customers love
  • You'll do the best work of your career
  • You'll be surrounded by high-quality people who do excellent work
  • You'll learn what it's like to work in a high-growth company in a super-dynamic market (generative AI)
  • You'll have access to people and information — it's a great environment in which to learn how (good) business runs
  • Your team will care about you and take an interest in your career growth
  • Your teammates will give you frank feedback, delivered with kindness
  • You'll learn all aspects of marketing
  • You'll work with modern tools and processes