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EMEA Web Lead

2 months ago

London, Greater London, United Kingdom Klaviyo Full time

The Senior Web Development Manager will be responsible for developing and executing web strategies that drive engagement, lead generation, and conversions in the EMEA region, including, but not limited to, France, Germany, Spain, and Italy. The role also includes planning for Klaviyo's growth in other geographical regions. The ideal candidate will have a strong background in web development, digital marketing, and regional and cultural market strategies.

Key Responsibilities
  • Web Strategy Development: Develop and implement web strategies, narratives, and positioning tailored to specific countries in EMEA to drive engagement and conversions.
  • Plan and execute website localization projects to ensure content resonates with regional audiences.
Content Management
  • Oversee the creation, translation, and management of web content in multiple languages, ensuring it is culturally relevant and SEO-optimized.
  • Coordinate with local marketing teams to integrate region-specific campaigns and occasional promotions on the website.
Performance Tracking & Optimization
  • Monitor web performance metrics (e.g., traffic, bounce rate, conversion rates) and use data-driven insights to optimize user experience.
  • Work with Experimentation team to drive A/B testing and implement improvements to enhance site usability and effectiveness.
Collaboration and Communication
  • Work closely with the global marketing team, creative team, product managers, and regional sales teams to align web initiatives with broader company goals and make data-led recommendations.
  • Partner with the IT and development teams to ensure website functionality and performance meet high standards.
Regional Expertise
  • Stay informed about regional market trends, consumer behaviors, and competitive landscape to adapt web strategies accordingly.
  • Ensure all web activities comply with local regulations, payment processing nuances, data protection and accessibility standards.
Requirements
  • Bachelor's degree in Marketing, Business, IT, or a related field. A master's degree is a plus.
  • Minimum 6-8 years of experience in web management, digital marketing, or a similar role, preferably within a B2B SaaS company.
  • Proven track record of managing and optimizing and driving revenue growth for websites in multiple international markets.
  • Strong understanding of SEO, web analytics, multiple language translation, localization and performance optimization.
  • Excellent project management skills with the ability to handle multiple projects simultaneously.
  • Fluent in English and proficiency and helpful if bi-lingual in French, German, Spanish, or Italian.
  • Strong analytical skills and experience using web analytics tools.