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Strategic Brand Leader

2 months ago

London, Greater London, United Kingdom Lastminute Group Full time

**Job Title:** Strategic Brand Leader

**Job Summary:** We are seeking a highly skilled Strategic Brand Leader to join our team at Lastminute Group. As a key member of our brand management team, you will be responsible for developing and executing comprehensive brand strategies that drive business growth and enhance our brand reputation.

**Key Responsibilities:**

• Develop and execute brand strategies that align with our business objectives and drive revenue growth

• Analyze complex data points and translate them into clear, actionable brand strategies

• Craft compelling narratives that effectively communicate our brand message and values

• Lead the development and execution of multi-channel brand campaigns to drive brand awareness and consideration

• Collaborate with cross-functional teams to identify opportunities to leverage key consumer moments into impactful brand stories

• Oversee the PR team and work closely with them to identify opportunities to leverage key consumer moments into impactful PR stories

• Effectively plan and manage the budget with measurable impact, ensuring that marketing investments are strategically allocated to deliver a tangible return on investment

• Foster a culture of collaboration, creativity, and innovation within the brand team

• Provide strong leadership, guidance, and support to nurture talent and drive high performance

• Develop and maintain a deep understanding of our target audience and their needs

• Stay up-to-date with industry trends and best practices in brand management

• Collaborate with other departments to ensure alignment and consistency in brand messaging and strategy

• Develop and maintain a deep understanding of our brand's unique value proposition and competitive landscape

• Develop and execute plans to enhance our brand reputation and drive business growth

• Collaborate with other departments to identify opportunities to leverage our brand's strengths and weaknesses

• Develop and maintain a deep understanding of our brand's target audience and their needs

• Stay up-to-date with industry trends and best practices in brand management

**What We Offer:**

• A dynamic and inclusive work environment

• Opportunities for career growth and development

• Flexible working hours and remote work options

• A comprehensive benefits package

• Access to ongoing training and development opportunities

• A collaborative and innovative work environment

• The opportunity to work with a leading brand in the travel industry

• A competitive salary and benefits package