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Head of Growth Marketing Strategist

2 months ago

London, Greater London, United Kingdom gohenry Full time
About GoHenry

GoHenry is a leading fintech company that specializes in financial education for kids and teens. With a strong presence in the UK, Europe, and the US, GoHenry offers a range of innovative products and services that help families manage their finances and teach children valuable money skills.

The company has a strong commitment to customer satisfaction, with a proven track record of delivering high-quality products and services that meet the needs of its customers.

The Role

GoHenry is seeking a highly experienced and skilled Head of Growth Marketing to join its team. The successful candidate will be responsible for leading the company's growth marketing efforts, developing and executing strategies to drive customer acquisition and retention, and working closely with the marketing team to achieve business objectives.

Key Responsibilities
  • Develop and Execute Growth Marketing Strategies: The Head of Growth Marketing will be responsible for developing and executing growth marketing strategies that drive customer acquisition and retention. This will involve conducting market research, analyzing customer data, and identifying opportunities to improve the customer experience.
  • Lead the Growth Marketing Team: The successful candidate will lead a team of growth marketers, providing guidance, support, and direction to ensure that the team is working effectively to achieve business objectives.
  • Collaborate with Cross-Functional Teams: The Head of Growth Marketing will work closely with cross-functional teams, including product, sales, and customer success, to ensure that growth marketing strategies are aligned with business objectives and customer needs.
  • Measure and Analyze Performance: The successful candidate will be responsible for measuring and analyzing the performance of growth marketing campaigns, identifying areas for improvement, and making data-driven decisions to optimize marketing strategies.
  • Stay Up-to-Date with Industry Trends: The Head of Growth Marketing will stay up-to-date with the latest industry trends and best practices, applying this knowledge to inform growth marketing strategies and improve customer outcomes.
Requirements
  • Proven Experience in Growth Marketing: The successful candidate will have a proven track record of success in growth marketing, with experience in developing and executing strategies to drive customer acquisition and retention.
  • Strong Leadership Skills: The Head of Growth Marketing will be a strong leader, with the ability to motivate and inspire a team of growth marketers to achieve business objectives.
  • Excellent Communication Skills: The successful candidate will have excellent communication skills, with the ability to work effectively with cross-functional teams and communicate complex marketing strategies to stakeholders.
  • Data-Driven Decision Making: The Head of Growth Marketing will be a data-driven decision maker, with the ability to analyze customer data and make informed decisions to optimize marketing strategies.
  • Industry Knowledge: The successful candidate will have a strong understanding of the fintech industry and the challenges and opportunities that it presents.
Benefits
  • Flexible Working Arrangements: GoHenry offers flexible working arrangements, including remote work options and flexible hours.
  • Competitive Salary and Benefits Package: The company offers a competitive salary and benefits package, including a comprehensive health insurance plan and a generous pension scheme.
  • Opportunities for Professional Development: GoHenry is committed to the professional development of its employees, offering opportunities for training and development to help employees achieve their career goals.
  • Collaborative and Dynamic Work Environment: The company has a collaborative and dynamic work environment, with a strong focus on teamwork and innovation.