Global Paid Media Strategist
2 months ago
Job Summary:
The Hut Group is seeking a highly skilled Paid Media Manager to lead our global paid media strategy, operational tasks, optimizations, and budget management across a range of paid channels and engines, including platforms such as Google, Bing, and Facebook.
Key Responsibilities:
- Develop and execute global paid media strategy: Use data-driven insights to quickly iterate and methodically improve results day on day, week on week, and month on month.
- Account management and optimization: Campaign structure, keyword research, keyword management, keyword bidding, ad copywriting and testing, search content integration, related search strategies, landing page testing, and any other core capability required to maximize results, drive volume, and hit targets.
- Manage daily paid campaign spend: Ensure optimum campaign performance.
- Conduct competitor research and analysis: Stay up-to-date with industry trends and competitor activity.
- Reporting and analysis: Show impact of work and provide transparent communication back to the trading, buying, and management teams.
- Delegation of tasks: Prioritize tasks and delegate to the paid media team as needed.
Key Performance Indicators (KPIs):
- Global paid media performance, measured against Revenue, COS%, Customer acquisition & CAC.
- Reporting on performance, transparent communication back to the trading, buying, and management teams.
What We Offer:
The Hut Group is proud to be a Disability Confident Committed employer and is committed to creating a diverse and inclusive environment. We welcome applications from all sections of the community.
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