Paid Media Strategist
2 months ago
As a Paid Media Manager at Ultimate Performance, you will play a key part in taking the business to the next level across our 7 countries of operation. This role will support the growth of our newer products and take a lead in developing our paid media strategy.
Working closely with the Head of Marketing, you will devise and implement a paid strategy for growth across all key products, including Paid Search and Paid Social. You will also manage a team of 3, with the opportunity to grow the team in the future.
Responsibilities
- Develop and optimize global search campaigns, setting a structure for the account to allow them to scale effectively
- Manage paid social advertising, working closely with our in-house Creative teams to create effective and engaging ads for all products
- Work closely with the in-house video production and design team, briefing in required assets to support key marketing campaigns, managing the process
- Devise and implement regular reporting, giving visibility to senior marketing teams on the traffic, CPA, ROI, and overall performance of core marketing channels
- Use data to identify opportunities for growth across new and existing channels
- Work closely with the Content Manager and CRM Manager to ensure consistency of marketing campaigns across all channels
- Be proactive in suggesting site improvements to increase conversion rate and improve the ROI of paid marketing activities
Requirements
- Analytical, detail-driven, and willing to get hands-on
- Good communicator with influencing skills
- Driven to get results and focused on getting projects over the line
- Organized and able to manage a team's workload
- Thrives on developing members of the team
- Credible, engaging, approachable, and professional
- Willing to voice opinions and be proactive in suggesting improvements
- Positive attitude and happy to embrace change
Benefits
- Employee discounted products
- Company matching contribution pension up to a certain %
- 25 days holiday, plus bank holidays
- Employee Assistance Programme
- Salary sacrifice schemes, including electric cars and cycle to work
- Referrals bonus incentive
- Simply Health program, giving you money towards: eye care, dental work, physiotherapy, chiropody and many more
- Weekly group training sessions at our U.P. Manchester gym based in Spinningfields
- 50% discount on 1-2-1 world-leading personal training sessions at the U.P. Manchester gym
Salary: £40k - £50k depending on experience
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