Digital Content Specialist

4 days ago

Newbury, West Berkshire, United Kingdom Great Jobs UK Full time
Job Description

Great Jobs UK is seeking a highly skilled Digital Content Specialist to join our team. As a key member of our marketing department, you will play a crucial role in executing our digital and graphic content strategy.

Key Responsibilities:
  • Digital Content Strategy:
    • Develop and execute comprehensive digital content across various platforms, including websites, social media, and email marketing.
    • Create innovative social media campaigns and content that reflect our brand and business strategy.
    • Increase engagement with our brand through social media posts.
    • Oversee and manage all social media accounts within the company.
  • Graphic Design:
    • Design and produce in-house promotional content, including graphics for digital ads, social media posts, and websites.
    • Develop visual elements that adhere to our brand guidelines, ensuring consistency and high quality across all materials.
    • Create promotional materials such as flyers, brochures, and posters that effectively communicate our brand's message.
  • Photography and Visual Content:
    • Conduct and oversee photography sessions to capture high-quality images for use in digital and print media.
    • Edit and retouch images to align with our brand aesthetics and ensure they meet production standards.
  • PR Campaigns:
    • Design graphic elements for PR campaigns, including press releases, media kits, and event promotions.
    • Collaborate with our Marketing Manager to create visually compelling content that supports campaign objectives and enhances brand visibility.
  • CRM Campaigns:
    • Produce engaging content and design for company newsletters, across all group companies and internal, in line with our digital and social strategy and business objectives.
    • Analyze key metrics in relation to these campaigns, working with our Marketing Manager on improvements.
  • Ecommerce:
    • Manage the ecommerce platform, keeping up to date with new products and courses, as well as gift card sales.
  • Reporting:
    • Produce monthly relevant analytics across the group platforms and work with our Marketing Manager to translate these into insights contributing to successful marketing campaigns or business driving initiatives.
  • Brand Guidelines and Compliance:
    • Produce and maintain visual content that adheres to our brand guidelines and strengthens brand identity.
    • Ensure all graphic designs and promotional materials are consistent with our brand messaging and standards.
  • Events:
    • Assist with events under the guidance of our Marketing Manager, working alongside General Managers and supervisors to organize and market successful events across the business to increase revenue.

Requirements:

  • Education: Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field.
  • Experience: 2-3 years of experience in digital content strategy, graphic design, and social media planning.
  • Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), social media management tools, and content management systems.
  • Photography: Experience in photography and image editing.
  • Design: Strong portfolio demonstrating graphic design skills and previous work on promotional content and brand materials.
  • Communication: Excellent written and verbal communication skills, with the ability to present ideas clearly and effectively.

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