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Digital Marketing Specialist
2 months ago
TalentHawk is seeking a skilled Digital Marketing Specialist to join our team.
About the Role:
We are looking for a talented marketing professional to develop and execute effective digital marketing strategies that drive results. As a key member of our marketing department, you will play a pivotal role in creating and implementing campaigns that align with our brand and target audience.
Key Responsibilities:
- Content Creation: Develop high-quality content, including blog posts, articles, and social media updates, that align with our brand and target audience.
- Design: Create visually appealing designs for marketing materials, such as social media graphics, landing pages, and email templates.
- CRM Management: Utilize our CRM system to nurture leads, track customer interactions, and analyze campaign performance.
- SEO Optimization: Implement SEO best practices to improve website visibility and organic search rankings.
- Social Media Management: Manage our social media channels, engage with our audience, and monitor trends.
- Analytics: Track and analyze digital marketing performance using various tools and metrics.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field (ideally)
- Proven experience in digital marketing, with a focus on content creation, design, and CRM.
- Strong understanding of SEO, social media marketing, and email marketing principles.
- Proficiency in content management systems (CMS) and design tools (e.g. Canva, Adobe Creative Suite).
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and as part of a team.